100 million Britons a month flock to McDonald's as downturn bites
Thursday 23 October 2008
The credit crunch is driving record numbers of customers from across the social spectrum to buy meals under the golden arches of McDonald's.
The fast-food giant is serving more than 100 million customers a month at its 1,200 restaurants in Britain, it revealed yesterday. That is about 12 million more than its previous record last December, which is typically its busiest month. Steve Easterbrook, the company's UK chief executive, said: "It is the tenth consecutive quarter of growth in the UK. We have real momentum in the business."
McDonald's UK delivered like-for-like sales growth, taken from restaurants open for 12 months or more, of more than 8 per cent for the three months to 30 September. Mr Easterbrook declined to provide a specific sales figure for McDonald's UK, but said it was above the 8.2 per cent underlying growth at the American company's European division. He said the sales figures were a further testament to the changes McDonald's had made over the past few years, with improvements to its menu, extended opening hours and new restaurant formats.
It also illustrated that companies perceived to offer value for money were attracting more middle-class customers, he added. Mr Easterbrook said: "Those people who are coming back to McDonald's, and who have not been there for a while, are finding a whole new McDonald's."
Discount retailers, such as Aldi and Poundland, are also profiting as hard-pressed customers seek out bargains. Mr Easterbrook said: "We have always had a very broad appeal and we are picking up more people across the board, but some people are trading down. A family of four can come in and have a meal for £15.
"We are seeing growth across the menu from the Extra Value Meals to our Rainforest Alliance coffee and premium burgers."
McDonald's is also reaping the rewards of extending the opening times of its restaurants. Some open at 5am and 200 British branches trade for more than 24 hours at weekends.
Mr Easterbrook said early opening was having a positive effect because if had increased the numbers of people coming into its stores throughout the morning. Sales of its coffee were up by more than 20 per cent, he added.
Globally, McDonald's operating income rose by 20 per cent over the three months to 30 September to $1,823.7m, and its total worldwide sales increased by 7.1 per cent.
Detective novelist who wrote Death comes to Pemberley passed away peacefully at her home, aged 94
- 1 'Kidnapped boy may have been abused and murdered by VIP paedophile ring,' say police
- 2 Ridley Scott on Exodus, Gods and Kings casting: 'I'm not going to get it financed if my lead actor is Mohammad so-and-so from such-and-such'
- 3 Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
- 4 This letter from a reader explains why women can’t play football
- 5 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
Black Friday 2014: Opening times for Asda, John Lewis, GAME, PC World and Argos
Miss Honduras Maria Jose Alvarado's stylist Luis Alfredo Garcia is found stabbed to death
Dr Lam Hoe Yeoh: Voyeur doctor jailed for eight years after using network of hidden cameras to film patients, colleagues and friends on the toilet
'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
Scientists predict green energy revolution after incredible new graphene discoveries
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Bollywood actress Veena Malik sentenced to 26 years in jail for blasphemy after appearing in mock TV wedding scene
iJobs Money & Business
£Attractive Package: Citifocus Ltd: Chartered accountant (ACA or CPA), must be...
£6000 - £60000 per annum + Bonus and Benefits: Ampersand Consulting LLP: UI De...
£18000 - £23000 per annum + Comission: SThree: SThree, International Recruitme...
Negotiable: h2 Recruit Ltd: A rapidly expanding, global Software/ SaaS Vendor ...