£24m digital buy-in as St Ives diversifies

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The Independent Online

The printing firm St Ives has taken a major step forward in diversifying into digital by buying the marketing and technology firm Amaze for up to £24.3m from its parent company, Hasgrove. St Ives specialises in books for publishers such as Penguin and corporate literature for brands such as HSBC and Sainsbury's. It has made several acquisitions in the marketing sector to reduce reliance on print.