Acting tough: Aviation lobby to target green celebrities

Oscar-winning actress Emma Thompson is likely to be one of the stars to be targeted by a forthcoming aviation industry campaign.

Flying Matters, a lobby group that includes easyJet and Airbus, is to launch advertisements attacking alleged hypocrisy. Stars are accused of criticising the aviation industry on green grounds while being frequent flyers.

“We are looking at doing something which highlights people who want to see limits on flying, but then use aeroplanes a lot themselves,” said Michelle Di Leo, director at Flying Matters. Ms Thompson backed Greenpeace last month in its campaign against building a third runway at Heathrow, saying she was not against flying, but wanted to help prevent climate change.