Aldi and Lidl step up attack on the high street

 

The discount supermarkets Aldi and Lidl parked their tanks firmly on the lawns of its traditional rivals yesterday as they revealed both plan on opening their own high street convenience stores. The pair hope to win customers from Tesco Metros and Sainsbury’s Locals in one of the fastest growing areas for grocers.

More shoppers are shunning a weekly shop at big out of town stores, instead turning to the convenience stores for top up shops on their way home from work to eat the same night.

Aldi has already opened a trial store in Kilburn, north London, which has proved so popular that bosses are set to sign four more sites in the next few weeks and at least another 10 next year, according to Property Week. It is part of a £600m budget the German discounter has at its disposal to open more, smaller sites.

Rival Lidl is also set to open its first convenience store in London’s Kentish Town, on a former Co-op site – beating off stiff competition from Waitrose, which is also keen to roll out more convenience stores across the capital.

The convenience store market is one of the few growth areas for the traditional Big Four supermarkets of Tesco, Sainsbury’s, Asda and Morrisons, and all four have lost shoppers to the discounters. Asda is also looking at possible sites for convenience stores.

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