Aldi and Lidl take a bite out of Big Four supermarkets
Tuesday 08 April 2014
Mega discounters Aldi and Lidl have upped the pressure on the big supermarkets by winning shoppers and increasing market share.
Aldi’s sales rose 35.3% in the12 weeks to March 30 — its fastest-ever growth rate — to notch up a record 4.6% share of the grocery market, according to Kantar Worldpanel data released today.
Lidl recorded a 17.2% surge in sales as its share rose to 3.4% from 2.9% over the same period last year.
Shoppers have increasingly sought out the German-owned food retailers as they open rafts of new stores offering low prices on exclusive lines.
Their unstoppable growth over the last year has hurt larger rivals. Beleaguered Morrisons was the biggest loser of the “Big Four” grocers, its sales slowed by 3.8% and it now holds an 11.1% market share, down from 11.6% last year.
Tesco, Asda and Sainsbury’s all reported slowing sales as the growth of the discounters, as well as premium grocer Waitrose, hit performance.
Tesco, Asda and Morrisons have all pledged to invest to lower prices to fight off increasing pressure from Aldi and Lidl.
Sainsbury’s 1.7% slide in sales will come as a blow to outgoing chief executive Justin King, who departs in July after an almost unblemished sales record at the retailer.
Kantar Worldpanel director Edward Garner said: “All the Big Four supermarkets have faced declining sales over the past 12 weeks, which has been accentuated by the late falling of Easter. Nevertheless, they have also seen worrying share declines, with the most resilient performance coming from Asda.”
- 1 Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
- 2 Pope Francis issues top 10 tips for happiness
- 3 Disney heiress Abigail disowns her share of family profits in West Bank company
- 4 The secret report that helps Israel hide facts
- 5 Now diplomacy has failed, boycotting Israel might be the only way we can protect the people of Gaza
Russell Brand accuses FOX News anchor Sean Hannity of terrorism after aggressive Israel-Gaza debate
Pope Francis issues top 10 tips for happiness
Justin Bieber posts Instagram photo of Orlando Bloom crying after Ibiza fight 'over Miranda Kerr'
Disney heiress Abigail disowns her share of family profits in West Bank company
Kelsey Grammer forgives the man who raped and murdered his sister in 1975
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Boozy, ignorant, intolerant, but very polite – Britain as others see us
- < Previous
- Next >
iJobs Money & Business
£28000 - £32000 per annum + benefits: Ashdown Group: Training Programme Manage...
£20000 - £24000 per annum: Harrington Starr: A leading provider of web based m...
£28000 - £32000 per annum: Ashdown Group: Secretary (Sales Team Support) - Mat...
Competitive (DOE): Guru Careers: We are looking for an Assistant Management Ac...