Aldi beats posh shops to title of Britain's favourite supermarket

Aldi beats traditional favourites as cash-strapped shoppers go bargain hunting

Discount retailer Aldi has beaten upmarket rivals Waitrose and M&S to be crowned Britain's favourite supermarket chain.

With an overall customer satisfaction score of 76 per cent, Aldi narrowly beat long-favourite Waitrose (75 per cent), voted the best supermarket in the UK since the survey began in 2007, as bargain-hungry shoppers turn to cheaper options.

Customers said the German budget retailer provides "good value for money" and does the "most to help ease the impact of rising food bills", according to price comparison site Which?

Marks & Spencer came in third, followed by Lidl, Iceland and Wal-Mart owned Asda

Which? executive director Richard Lloyd said: "With rising food prices one of consumers’ top financial worries and household budgets being squeezed, it's no surprise that the supermarket that scored the highest on value for money was rated the best in our survey".

The Co-operative fell to the bottom of the list following an annus horribilis for the Co-op group marred by drug allegations involving former bank chairman Paul Flowers and financial woes at its banking arm.

Tesco, Britain's biggest supermarket chain scored 57 per cent in terms of customer satisfaction, below rival Sainsbury's (64 per cent) adding to signs that the traditional 'Big Four' are struggling to lure squeezed middle class shoppers.

Ocado came top of the'‘online only' category, receiving a score of 78 per cent for customer satisfaction.

More than 7,000 shoppers were surveyed for the poll, scoring each chain on pricing, product quality, store environment and customer service.

Read more: James Moore: Lidl luxuries are drawing in those 'squeezed middle' shoppers
Tesco and Morrisons hit by Christmas slowdown as sales slide

Start your day with The Independent, sign up for daily news emails
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Sales Executive - OTE £40,000

£15000 - £18000 per annum: Recruitment Genius: This is a great opportunity for...

Austen Lloyd: Law Costs HOD - Southampton

£50000 - £60000 per annum + Excellent Salary: Austen Lloyd: An outstanding new...

SThree: Recruitment Resourcer

£20000 - £21000 per annum + uncapped commission: SThree: As a graduate you are...

Ashdown Group: Junior Application Support Analyst - Fluent German Speaker

£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...

Day In a Page

Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot
Poldark star Heida Reed: 'I don't think a single bodice gets ripped'

Poldark star Heida Reed

'I don't think a single bodice gets ripped'
The difference between America and Israel? There isn’t one

The difference between America and Israel? There isn’t one

Netanyahu knows he can get away with anything in America, says Robert Fisk
Families clubbing together to build their own affordable accommodation

Do It Yourself approach to securing a new house

Community land trusts marking a new trend for taking the initiative away from developers
Head of WWF UK: We didn’t send Cameron to the Arctic to see green ideas freeze

David Nussbaum: We didn’t send Cameron to the Arctic to see green ideas freeze

The head of WWF UK remains sanguine despite the Government’s failure to live up to its pledges on the environment
Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Author Kazuo Ishiguro on being inspired by shoot-outs and samurai

Set in a mythologised 5th-century Britain, ‘The Buried Giant’ is a strange beast
With money, corruption and drugs, this monk fears Buddhism in Thailand is a ‘poisoned fruit’

Money, corruption and drugs

The monk who fears Buddhism in Thailand is a ‘poisoned fruit’
America's first slavery museum established at Django Unchained plantation - 150 years after slavery outlawed

150 years after it was outlawed...

... America's first slavery museum is established in Louisiana
Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

Kelly Clarkson: How I snubbed Simon Cowell and become a Grammy-winning superstar

The first 'American Idol' winner on how she manages to remain her own woman – Jane Austen fascination and all
Tony Oursler on exploring our uneasy relationship with technology with his new show

You won't believe your eyes

Tony Oursler's new show explores our uneasy relationship with technology. He's one of a growing number of artists with that preoccupation
Ian Herbert: Peter Moores must go. He should never have been brought back to fail again

Moores must go. He should never have been brought back to fail again

The England coach leaves players to find solutions - which makes you wonder where he adds value, says Ian Herbert
War with Isis: Fears that the looming battle for Mosul will unleash 'a million refugees'

The battle for Mosul will unleash 'a million refugees'

Aid agencies prepare for vast exodus following planned Iraqi offensive against the Isis-held city, reports Patrick Cockburn