A company owned by the US billionaire Phil Anschutz plans to take on Ticketmaster by launching a ticket-selling website at the weekend.
The concert promoter Anschutz Entertainment Group (AEG) yesterday unveiled its Axs ticketing brand and website, which will start selling tickets for events at two theatres in the American city of Denver on Saturday. It plans to roll out the service to other US and global cities including London's O2 Arena, which it owns and operates, after the Olympic Games next year.
The goal of AEG, owned by the Anschutz Company, is to develop Axs into a consumer brand for all its events and theatres, including the Staples Center in Los Angeles. AEG has partnered with Outbox Enterprises, a start-up whose joint chief executive is Fredric Rosen, the former head of Ticketmaster, to launch Axs. The website will feature the full price for tickets and Axs has vowed it will not charge customers if they don't print their tickets at home.
Ticketmaster is part of Live Nation Entertainment, the world's largest concert promoter, following the two companies' merger in 2009.