The top 100 brands in the world have been revealed

Technology giants dominate the list, taking 8 of the top 10 positions.

Click to follow

The top 100 brands in the world have been revealed, and Apple tops the list, despite iPhone sales falling this year. Google is also hot on its heels and gaining on the iPad maker.

Google and Coca-Cola took second and third spots respectively, according to a list of the top 100 brands compiled by Interbrand.

Apple's brand is now worth 5 per cent more than last year - £140 billion, while Google, saw an 11 per cent brand value  jump to £104 billion.

Apple said in April that iPhone sales had fallen for the first time since in the device’s history, dropping from 61 million to 51 million in the first quarter. It has not released sales figures for the iPhone 7, which launched last month.

Facebook’s brand value rocketed 48 per cent -  the biggest gain in the top 100 - to £26 billion. Amazon also had a strong showing including, with it’s name now worth a third more than it was twelve months ago at £39 billion.

In all, technology companies filled eight of the top 20 places on the list,

Just two British brands made it into the top 100, with HSBC ranked 47th and Burberry coming in 83rd. 

Rebecca Robins, Interbrand global director, said: “Throughout the recent history of Burberry's reignition, the company has grown from the strength of its British heritage into a globally relevant British brand.

“The business is now going through another transition and is taking a pioneering approach in disrupting business models. It will be one to watch over the next few years.”

Elon Musk’s Tesla was a new entrant on the list, while fashion house Dior also made an appearance for the first time.

The ranking is based the company's financial performance, influence over customers and the strength of the brand to command a higher price or secure earnings for the company.

Rank

Brand

Value ($m)

Change

1

Apple

178,119

5%

2

Google

133,252

11%

3

Coca-Cola

73,102

-7%

4

Microsoft

72,795

8%

5

Toyota

53,580

9%

6

IBM

52,500

-19%

7

Samsung

51,808

14%

8

Amazon

50,338

33%

9

Mercedes-Benz

43,490

18%

10

GE

43,130

2%

11

BMW

41,535

12%

12

McDonald's

39,381

-1%

13

Disney

38,790

6%

14

Intel

36,952

4%

15

Facebook

32,593

48%

16

Cisco

30,948

4%

17

Oracle

26,552

-3%

18

Nike

25,034

9%

19

Louis Vuitton

23,998

8%

20

H&M

22,681

2%

21

Honda

22,106

-4%

22

SAP

21,293

13%

23

Pepsi

20,265

3%

24

Gillette

19,950

-10%

25

American Express

18,358

-3%

26

IKEA

17,834

8%

27

Zara

16,766

19%

28

Pampers

16,134

6%

29

UPS

15,333

4%

30

Budweiser

15,099

8%

31

J.P. Morgan

14,227

3%

32

eBay

13,136

-6%

33

Ford

12,962

12%

34

Hermès

12,833

17%

35

Hyundai

12,547

11%

36

Nescafe

12,517

2%

37

Accenture

12,033

11%

38

Audi

11,799

14%

39

Kellogg's

11,711

-7%

40

Volkswagen

11,436

-9%

41

Philips

11,336

4%

42

Canon

11,081

-2%

43

Nissan

11,066

22%

44

Hewlett Packard Enterprise

11,027

-

45

L'Oréal

10,930

1%

46

AXA

10,579

14%

47

HSBC

10,458

-10%

48

HP

10,386

-

49

Citi

10,276

5%

50

Porsche

9,537

18%

51

Allianz

9,528

12%

52

Siemens

9,415

10%

53

Gucci

9,385

6%

54

Goldman Sachs

9,378

-2%

55

Danone

9,197

7%

56

Nestlé

8,708

1%

57

Colgate

8,413

-1%

58

Sony

8,315

8%

59

3M

8,199

13%

60

adidas

7,885

16%

61

Visa

7,747

13%

62

Cartier

7,738

-2%

63

Adobe

7,586

21%

64

Starbucks

7,490

20%

65

Morgan Stanley

7,200

2%

66

Thomson Reuters

6,830

4%

67

Lego

6,691

25%

68

Panasonic

6,365

-1%

69

Kia

6,326

12%

70

Santander

6,223

2%

71

Discovery

5,944

-9%

72

Huawei

5,835

18%

73

Johnson & Johnson

5,790

5%

74

Tiffany & Co.

5,761

-9%

75

KFC

5,742

2%

76

MasterCard

5,736

3%

77

DHL

5,708

6%

78

Land Rover

5,696

11%

79

FedEx

5,579

9%

80

Harley-Davidson

5,527

1%

81

Prada

5,504

-12%

82

Caterpillar

5,425

-9%

83

Burberry

5,362

-9%

84

Xerox

5,290

-12%

85

Jack Daniel's

5,193

1%

86

Sprite

5,148

-4%

87

Heineken

5,123

6%

88

Mini

4,986

18%

89

Dior

4,909

-

90

PayPal

4,839

14%

91

John Deere

4,815

-8%

92

Shell

4,599

-17%

93

Corona

4,509

1%

94

MTV

4,320

-9%

95

Johnnie Walker

4,317

-5%

96

Smirnoff

4,252

-4%

97

Moët & Chandon

4,118

0%

98

Ralph Lauren

4,092

-12%

99

Lenovo

4,045

-2%

100

Tesla

4,011

-

Comments