Asda sales up amid fall in shoppers

 

Supermarket giant Asda said today that customers were shopping less frequently but spending more in a bid to overcome high petrol prices.

The UK's second biggest grocer behind Tesco saw like-for-like sales, excluding VAT and fuel, increase by 1.3% between July 1 and September 30.

Asda, which holds 17% market share compared to Tesco's 31%, saw the number of shoppers drop 1.3% in the period - but the average basket price increased 2.6% in a sign customers continued to "consolidate" shopping trips.

The robust growth figures cover the period before it engaged in a highly-publicised price war with Tesco and Sainsbury's in October.

Asda, which pledged to slash the cost of 3,000 products in addition to its Asda Price Guarantee, went further today by promising to extend its cheaper own-label ranges.

The Walmart-owned grocer also announced that it was on track to complete its conversion programme for 147 recently-acquired Netto stores, bringing its store total to 528.

Walmart's international division, which includes Asda, reported a 20.3% increase in net sales including fuel to 32.4 billion US dollars (£20.4 billion) in the three months to October 31.

Doug McMillon, president and chief executive of Walmart International, said: "The UK grocery market is entering into what is traditionally a heavy promotional period in time for Christmas.

"Asda, however, continues with a very simple promise to customers - our prices are 10% cheaper than the competition on comparable baskets, or we'll give you the difference."

Asda cut prices last month on items such as bread, butter, cereal, cupboard essentials, toilet tissue, laundry powder and fruit, including the lowest-priced bananas at 52p per kilo.

The campaign followed a similar move by Tesco, which also cut the prices of 3,000 everyday items.

The move came just before Tesco revealed its worst sales performance in two decades, with sales excluding new store space, VAT and petrol down 0.9% in the three months to August 27.

PA

Suggested Topics
Start your day with The Independent, sign up for daily news emails
Sport
England's women celebrate after their 3rd place play-off win against Germany
Women's World CupFara Williams converts penalty to secure victory and bronze medals
Arts and Entertainment
Ricardo by Edward Sutcliffe, 2014
artPortraits of LA cricketers from notorious suburb go on display
News
newsHillary Clinton comments on viral Humans of New York photo of gay teenager
Arts and Entertainment
The gang rape scene in the Royal Opera’s production of Gioachino Rossini’s Guillaume Tell has caused huge controversy
music
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Sales Assistant / Buyer

£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...

Recruitment Genius: Customer Service Advisor

£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....

Recruitment Genius: Compliance Manager

£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...

Day In a Page

The Greek referendum exposes a gaping hole at the heart of the European Union – its distinct lack of any genuine popular legitimacy

Gaping hole at the heart of the European Union

Treatment of Greece has shown up a lack of genuine legitimacy
Number of young homeless in Britain 'more than three times the official figures'

'Everything changed when I went to the hostel'

Number of young homeless people in Britain is 'more than three times the official figures'
Compton Cricket Club

Compton Cricket Club

Portraits of LA cricketers from notorious suburb to be displayed in London
London now the global money-laundering centre for the drug trade, says crime expert

Wlecome to London, drug money-laundering centre for the world

'Mexico is its heart and London is its head'
The Buddhist temple minutes from Centre Court that helps a winner keep on winning

The Buddhist temple minutes from Centre Court

It helps a winner keep on winning
Is this the future of flying: battery-powered planes made of plastic, and without flight decks?

Is this the future of flying?

Battery-powered planes made of plastic, and without flight decks
Isis are barbarians – but the Caliphate is a dream at the heart of all Muslim traditions

Isis are barbarians

but the Caliphate is an ancient Muslim ideal
The Brink's-Mat curse strikes again: three tons of stolen gold that brought only grief

Curse of Brink's Mat strikes again

Death of John 'Goldfinger' Palmer the latest killing related to 1983 heist
Greece debt crisis: 'The ministers talk to us about miracles' – why Greeks are cynical ahead of the bailout referendum

'The ministers talk to us about miracles'

Why Greeks are cynical ahead of the bailout referendum
Call of the wild: How science is learning to decode the way animals communicate

Call of the wild

How science is learning to decode the way animals communicate
Greece debt crisis: What happened to democracy when it’s a case of 'Vote Yes or else'?

'The economic collapse has happened. What is at risk now is democracy...'

If it doesn’t work in Europe, how is it supposed to work in India or the Middle East, asks Robert Fisk
The science of swearing: What lies behind the use of four-letter words?

The science of swearing

What lies behind the use of four-letter words?
The Real Stories of Migrant Britain: Clive fled from Zimbabwe - now it won't have him back

The Real Stories of Migrant Britain

Clive fled from Zimbabwe - now it won’t have him back
Africa on the menu: Three foodie friends want to popularise dishes from the continent

Africa on the menu

Three foodie friends want to popularise dishes from the hot new continent
Donna Karan is stepping down after 30 years - so who will fill the DKNY creator's boots?

Who will fill Donna Karan's boots?

The designer is stepping down as Chief Designer of DKNY after 30 years. Alexander Fury looks back at the career of 'America's Chanel'