The Mercedes GP Petronas Formula One team has partnered with data group Autonomy to help improve the performance of its drivers Nico Rosberg and Michael Schumacher. The F1 team will use Autonomy's Virage software to analyse video footage of its drivers and their rivals in real time.
Previously the videos were indexed manually. Rosberg said: "It's very impressive. Technology has taken massive steps forward, especially in analysing what's going on in the track."