Bad websites cost retailers £500m

 

Poorly designed websites cost retailers hundreds of millions of pounds per year in missed sales, according to research published today. The study suggests that they have lost a combined total of £500m over a three-year period as frustrated consumers log off.

Websites which are too complicated or not well-enough integrated with stores' stock levels and catalogues are a major source of frustration for consumers. "Companies need to realise that it is not like the high street, people who are not sure do not have to walk 100 yards down the road to go to someone else's store; they just have to click 'back'," said online retail expert Joshua March.

Researchers at digital agency Head London used analysis from Oxford Economics to find the worst hit were Morrisons, said to have missed out on £314m in sales between 2007 and 2010. The supermarket was followed by Dixons at £32.6m and Phones 4U at £17.5m. Yet, Tesco was found to have added around £255m in sales thanks to its website.

Independent Comment
blog comments powered by Disqus
News in pictures
World news in pictures
       
iJobs Job Widget
iJobs Money & Business

Programme Change Manager

£850 - £1000 per day: Orgtel: Programme Change Manager - Banking - London - £8...

Operations Analyst

£180 - £230 per day: Orgtel: Operations Analyst - Leading Bank in the City of ...

Finance Business Analyst - Banking - £500pd

£500 per day: Orgtel: A top tier banking client urgently requires Finance Busi...

Senior Finance Project Manager

£425 - £550 per day: Orgtel: Senior Finance Project Manager - £550 - Bristol -...

Day In a Page

'There is a battle going on inside us that is never discussed'

Masculinity in crisis?

'There is a battle going on inside us that is never discussed'
Have US shock jocks gone too far?

Have US shock jocks gone too far?

An incendiary remark from Rush Limbaugh may be the beginning of the end for outspoken right-wing US broadcasters
The ‘Beverly Hills’ of Surrey pays more income tax than big cities of the North

The ‘Beverly Hills’ of Surrey

Elmbridge pays more income tax than big cities of the North
Heavenly Bodies

Heavenly Bodies

Michael Landy's artistic marriage made in heaven... and hell
'He will always be a friend': Jackie Stewart backs Polanski

'He will always be a friend'

Jackie Stewart backs Roman Polanski
The price of pacifism: Refusing to go to war is finally being recognised as a brave act

The price of pacifism

From the Second World War refusenik to the 19-year-old Israeli, Holly Williams talks to five people who risked shame and suffering to take a stand as conscientious objector.
'It was mass hysteria': Jason Isaacs on groupies, theatre bores and snogging James Bond

Jason Isaacs: Groupies, theatre bores and James Bond

To millions, Jason Isaacs is one of Harry Potter's arch enemies – but his wife prefers him as a Scottish TV detective.
Notes from a small island: Is Sealand an independent 'micronation' or an illegal fortress?

Sealand: 'Micronation' or illegal fortress?

Thomas Hodgkinson spent a week at the tiny platform off the Suffolk coast to find out.
Not a bad bone: Mark Hix cooks with cutlets and ribs

Mark Hix cooks with cutlets and ribs

If you ignore cutlets and ribs, you'll risk missing out on some delicious and easy meals, says our chef.
The experts' guide to summer: From getting fit for the beach to recreating that Olympic buzz

The experts' guide to summer

From getting fit for the beach to recreating that Olympic buzz
Sex, drugs and fast cars: The legend of James Hunt has set Hollywood hearts racing

Legend of James Hunt has set Hollywood hearts racing

Early glimpses of Ron Howard's film Rush suggest it will portray Hunt as a high-living lothario, with an insatiable appetite for partying.
Macklemore: 'I don't have moderation when using drugs and alcohol. It was hurting my life'

Macklemore: 'I don't have moderation'

The next Vanilla Ice or the next Eminem? Macklemore doesn't have a record contract – but he does have the UK's biggest-selling single of the year.
Don't be shy: Bill Granger's Sri Lankan recipes

Don't be shy: Bill Granger's Sri Lankan recipes

Sri Lankan cuisine is light, sunny, wonderfully spiced – and so easy to cook from scratch. Just as soon as you've broken into the coconut, that is.
Sir James Dyson’s latest project: Cleaning up hospitals

Sir James Dyson’s latest project: Cleaning up hospitals

Doctors are hailing the revamp of a Bath neonatal unit, where babies sleep more and feed better, as the model for patient care
One man returns to Argentina's town that drowned

One man returns to Argentina's town that drowned

Epecuen was submerged under 10 metres of water in 1985. Now the floods have gone – and 83-year-old Pablo Novak has moved back in