BBC iPlayer, Yorkshire Tea and Dyson top list of the UK's favourite brands

The top two spots went to brands that aren't from the UK at all

The BBC iPlayer, Yorkshire Tea and Dyson have all made a list of the UK's ten favourite brands as measured by BrandIndex, a daily measure of brand perception among the public. 

But the top two spots went to brands that aren't from the UK at all. Discount supermarkets Aldi and Lidl, which hail from Germany, were voted to the top of the rankings after a year of creative advertising, ambitious expansion and a progressive wage policy.

Sarah Murphy, Director of YouGov BrandIndex UK, noted that this was the second year in a row Aldi and Lidl had taken the top spots. 

"Their marketing strategies have evolved over the past 12 months. 

"While they have always marketed themselves being value for money the emphasis now is on the quality side of that bargain and not just the cost," Murphy said.

Aldi and Lidl have been eating into the profits of UK supermarkets Morrisons, Sainsbury's and Tesco as their market share grows. Kantar data 

BrandIndex said that 2015 was the year Aldi and Lidl consolidated their position among UK customers. Kantar data showed that one in eight UK shoppers did their Christmas shop at Aldi or Lidl. Mike Coupe, the chief executive of Sainsbury's, said last year that he expected Aldi and Lidl to have 15 per cent of market share by 2022.

Yorkshire Tea slipped into the top ten after heavy investment in TV ads and promotions, such as the special edition to mark the birth of Princess Charlotte. 

Yorkshire Tea is now the UK's second largest tea brand and comes seventh on the BrandIndex, below BBC iPlayer, John Lewis, Dyson and Marks and Spencer.

Apple, Waitrose and MoneySavingExpert.com also made the top ten according to the ranking, which tracks a range of factors including the buzz around a band, customer satisfaction and value for money. 

1. Aldi

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2. Lidl

5. Lidl

3. BBC iPlayer

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BBC iPlayer is introducing new catch-up features

4. John Lewis

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5. Dyson

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Sir James Dyson has become Britain’s best-known entrepreneurial engineer (Teri Pengilley)

6. Marks & Spencer

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7. Yorkshire Tea

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8. YouTube

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9. MoneySavingExpert.com

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Martin Lewis, of the money saving website moneysavingexpert.com

10. Apple

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10. Waitrose

1. Waitrose

 

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