Betting exchange set to go mobile

Click to follow
The Independent Online

The new trend for betting exchanges, which allow gamblers to bet with each other without the need for a bookmaker, is about to go mobile.

The new trend for betting exchanges, which allow gamblers to bet with each other without the need for a bookmaker, is about to go mobile.

Betdaq, the UK's second largest exchange after Betfair, is launching a service to be run on personal digital assistants (PDA), the handheld computers that have become must-have items for many professional people.

The service will run on any PDA operating Microsoft's Pocket PC software. These include the XDA, the combined PDA and mobile phone sold by O2, and the Hewlett- Packard iPaq, though not the widely used Palm range.

This means that gamblers who want to bet on a horse, for example, will be able to go directly into the Betdaq site, find the best prices offered and place a bet from their PDA.

The service was being demonstrated last week at the Glorious Goodwood race meeting in West Sussex, where gamblers were able to compare the odds offered by bookmakers on the track with those from the betting exchanges.

The exchanges have gained in popularity since the first, Betfair, was launched three years ago by Andrew "Bertie" Black, a former computer consultant. They tend not only to offer better odds than bookmakers, but allow gamblers to "lay off" bets as well.

Betdaq is based in Ireland and backed by Dermot Desmond, the Irish investor who also owns London City Airport and a large chunk of Celtic football club.

Betting exchanges have been attacked by many leading bookmakers, including Ladbrokes and William Hill, for creating an "unlicensed free for all".

However, both Betfair and Betdaq have bookmakers licences, in Betdaq'scase both in the UK and Ireland.

Comments