Bloomsbury to launch Indian Wisden

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The Independent Online

The owner of the cricket bible Wisden is to launch a separate Indian edition as it looks to tap into the sport's fastest-growing market. Wisden's publisher, Bloomsbury, best known for the Harry Potter series, has signed a long-term licensing agreement with the sports marketing group FidelisWorld for Wisden India, with the deal also covering Pakistan, Bangladesh, Sri Lanka and North America. The first edition will be published in October 2012.