Brick by brick: Lego begins building in Europe
Sunday 21 November 2010
Danish toymaker Lego will open 14 stores in Europe by the end of the year, just seven years after previous expansion plans failed.
Only a few stores, including three in the UK, survived the last push. But, Lego is back in the black and believes that tweaks to store design, such as an area for children to play with its blocks, will boost sales. Agent Cushman & Wakefield is scouring the UK, Germany and Denmark for locations before moving on to central Europe. A store opened last week in Cardiff, and a second will begin trading later this month in Westfield London, Europe's biggest mall.
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