British advertising spending reaches pre-recession levels
Friday 10 May 2013
The British advertising market has bounced back to levels last seen before the 2007 credit crunch and is on course to keep growing strongly this year and next, boosting hopes that the UK economy is on the mend.
Total ad expenditure on everything from the internet to billboard posters is forecast to rise 2.7 per cent in 2013 and a punchy 5 per cent in 2014 – well ahead of inflation. Figures from the Advertising Association and trade body Warc showed online and video on demand (VoD) are driving growth, but traditional media such as TV and national newspapers are also resurgent "driven partly by a strengthening economy".
Marketing spend is widely seen as an early indicator for the wider economy. Companies tend to cut back quickly when they fear a downturn and increase spend if the outlook is good. The AA and Warc said the UK ad market climbed 2.3 per cent to £17.17bn in 2012, partly down to the Olympics and the Queen's Diamond Jubilee. Last year's overall performance was the best since 2007 when expenditure peaked at £17.36bn.
Apple agrees deal with Visa on contactless payments
- 1 Half of young women unable to ‘locate vagina’ and 65% find it difficult to say the word
- 2 Perez Hilton apologises for Jennifer Lawrence naked photo leak
- 3 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 4 Mexican woman becomes world’s 'oldest person' at 127
- 5 Jennifer Lawrence 'naked sex video' will be leaked threatens 4Chan celebrity photo hacker
iPhone 6 'hidden code' could indicate sharper screens or bigger phones
Perez Hilton apologises for Jennifer Lawrence naked photo leak
Ariana Grande nude photos leak: 'These are completely fake' say singer's representatives
A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
Kate Upton nude pictures leak: Model's representatives 'looking into' authenticity of naked images
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Do you realise just how foolish the UK looks?
With Douglas Carswell joining Ukip, my party has taken another giant step forward
iJobs Money & Business
£85000 per annum: Harrington Starr: Head of IT (Windows, Server, VMware, SAN, ...
£40000 - £50000 per annum: Harrington Starr: You will not be expected to hav...
£500 per day: Harrington Starr: SQL DBA/Developer SQL, C#, VBA, Data Warehousi...
£650 per day: Harrington Starr: .NET Developer C#, Win Forms, WPF, WCF, MVVM,...