Britons defy the downturn to eat out – at McDonald's
Friday 23 October 2009
The fast-food giant McDonald's delivered soaring sales in the UK after a "flight to value" sent customers flocking into its stores to eat Big Macs.
It is thought that McDonald's UK grew underlying sales by about 12 per cent in the three months to 30 September and that profits were broadly in line with this uplift, but the company declined to provide figures.
Details of its buoyant performance in Britain came as its parent company posted a better-than-expected 6 per cent rise in profits to $1.26bn. Its UK performance far outstripped the underlying global sales at McDonald's, which grew by 3.8 per cent.
Steve Easterbrook, the chief executive of McDonald's UK, said: "What is particularly encouraging about the sales growth is that it is being driven by serving more customers and growth across the menu board. Some of it is around the flight to value. People still want to eat out, but they are more discerning about what they spend when they have less money in their pocket."
McDonald's UK served 8 per cent more customers in the quarter, and its Big Mac meals and breakfast menu were star performers. It was McDonald's 14th consecutive quarter of growth.
In the UK, 80 per cent of McDonald's restaurants are now open from 6am, and more than 300 are open 24 hours.
- 1 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 2 Gay teenager 'forced to have sex with his own mother' to 'cure' his homosexuality, campaigners in India say
- 3 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
- 4 Fifa corruption: Qatar says investigations are racist, anti-Arab and show 'ugly face' of countries who lost 2022 World Cup bid
- 5 We have six months to save the world, says leading economist
California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
Sepp Blatter resigns: FBI are investigating outgoing Fifa president, claims report
Alton Towers crash: Four seriously injured and 16 guests trapped as Smiler ride carriages collide
Gay teenager 'forced to have sex with his own mother' to 'cure' his homosexuality, campaigners in India say
Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination
Migrants in Kos: Photos show real tragedy after Brits abroad complain of 'awkward' holidays
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
Michael Gove determined to scrap the Human Rights Act – even if Scotland retains it
Threat to scrap Human Rights Act could see UK follow Nazi example, warns UN official
Church of England 'one generation away from extinction' after dramatic loss of followers
iJobs Money & Business
£30000 - £35000 per annum: Recruitment Genius: The UK's fastest growing, multi...
£70000 - £90000 per annum: Recruitment Genius: A Financial Reporting Manager i...
£23000 - £25000 per annum: Recruitment Genius: They win lots of awards for the...
£13500 - £20000 per annum: Recruitment Genius: This nationwide enforcement com...