Brown to shed bad-lad image with £10m float
Wednesday 03 May 2000
The publishing company started by the former editor of Loaded magazine is to seek a stock market listing that could value the company at £10m.
I Feel Good (IFG) was founded by James Brown, who at Loaded helped create the "Lads Mag" sector and a reputation for wild living in the process.
The company, whose name refers to the hit song by the soul singer of the same name, is planning to float on the Alternative Investment Market and raise £3.6m in the process.
The proceeds will be used to create new magazines and online ventures.
The company's first title, Hotdog, will be launched this month and cater for movie fans. An on-line version is also planned with two further magazines set for launch by December next year.
Mr Brown, 34, was once the self-confessed "bad boy" of the publishing business. He famously slept off hangovers in a sleeping bag in the office. But yesterday he said: "When I came up with the idea for Loaded in 1992 I was sharing a flat with Vic Reeves and I would spend most of my time lying around and drinking.
"Now I'm married with a nice house. You've got to be realistic about your life and move forward." After Loaded, he moved to CondÃ© Nast where, as editor, he revamped GQ, helping to increase news stand circulation by more than 20% in just over 18 months.
Mr Brown said he founded IFG with the objective of establishing a publishing house specialising in the creation of titles aimed at the lifestyle, sports and leisure section of the market. IFG also provides content and branding consulting services.
Felix Dennis, the chairman and owner of Dennis Publishing, is IFG's non-executive chairman. Chris Akers, a director of Sports Internet Group, is a non-executive director on IFG's board.
Harry Potter actor suffered 'severe flu-like symptoms' on a flight from London to Orlando
First full-length look is finally here
World cities ranked in terms of safety, food security and 'liveability'
"Oink! Oink! Hee hee hee!" First interview with the big-screen star
Biohacking group hopes technology will lead people to think about even more dystopian uses
- 2 The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
- 3 Ball pool for adults opens in London
- 4 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
- 5 Baldness could soon be treated using stem cells, scientists hope
Woman falls to her death as she celebrates marriage proposal at the edge of Ibiza cliff
Sex abuse inquiry: 'Victims receive death threats' after MPs release names online
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Teenager brandishing fake gun taken down by police after demanding airtime on Netherlands' NOS TV station
The awkward moment Sarah Palin raised $25,000 for Hillary Clinton's election campaign
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...
£13000 per annum: Recruitment Genius: This Pension Specialist was established ...
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...