BSkyB chief Jeremy Darroch joins Burberry board

Luxury brand Burberry has bolstered its boards’ media credentials with the appointment of British Sky Broadcasting chief executive Jeremy Darroch.

Mr Darroch has joined as a non-executive director and follows last years’ appointment of former BBC Worldwide boss John Smith as chief operating officer. The brand has been focused on its social media and online presence as part of its growth strategy.

Burberry chairman Sir John Peace said: "Jeremy’s experience leading a global media company combined with his tremendous digital and financial expertise will be great assets as we enter this next exciting phase of Burberry's global growth, and as we continue to focus on delivering long term shareholder value."

Mr Darroch, who becomes a member of Burberry’s audit, remuneration and nomination committees, has run BSkyB since 200 and has held non-executive positions at Marks & Spencer previously.

Burberry chief executive Angela Ahrendts is due to leave Burberry by the summer and will be replaced by chief creative officer Christopher Bailey.