BSkyB hit after BT throws down gauntlet
Shares in BSkyB plummeted yesterday after rival BT unveiled its plans to give away Premier League football to its broadband customers.
BSkyB fell 53p, or 6.15 per cent, to 809p on fears over what BT's move will mean for the company's dominance among the pay-TV providers.
"This is a major player matching the scale of Sky coming in – we haven't had that before," said Enders Analysis' Toby Syfret.
BT customers who are already signed up to its broadband service will have free access to its new sports channels, which have the rights to 38 Premier League matches a season. While BSkyB will still show 116 live games, 18 of BT's will be "first pick" matches.
"UK sports fans have had a rough deal for too long," said BT's chief executive, Ian Livingston. "Many have been priced out of the market, but we will change this by giving away BT Sport for free with our broadband."
BT bid £738m for its three-year Premier League rights package and have signed up a host of big names for their coverage, including Tottenham Hotspur's Gareth Bale and Manchester United's Robin van Persie.
Shares in BT also fell after the announcement, down 6.6p to 275.7p, while the broadband provider TalkTalk closed 30.9p lower at 221.6p.
- 1 Jennifer Lawrence scores first UK top 40 single with Hunger Games track 'The Hanging Tree'
- 2 Shia LaBeouf claims he was raped during #IAMSORRY art installation performance
- 4 Scientists predict green energy revolution after incredible new graphene discoveries
Kim Jong-un 'in dire need of allies' within his own government as younger sister appointed to senior role
Black Friday UK: The shops hit by chaos and violence as shopping frenzy sweeps country
Scientists predict green energy revolution after incredible new graphene discoveries
Russell Brand: 'Katy Perry? I don’t know who that is'
Michael Buerk wishes he killed Jimmy Savile when he had the chance - by pushing him overboard a cruise ship
Obama: The only people with the right to object to immigration are Native Americans
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Ukip mocked after mistaking Westminster Cathedral – for a mosque
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
David Cameron sets out immigration reforms: We should distrust Ukip and their 'snake-oil of simple solutions'
iJobs Money & Business
Excellent Package: Austen Lloyd: EAST ANGLIA - SENIOR SOLICITOR LEVEL ROLE** -...
£Attractive Package: Citifocus Ltd: Prestigious asset management house seeks a...
£Negotiable: Citifocus Ltd: This is a varied role focusing on the firm's mutua...
£90000 - £140000 per annum + benefits: h2 Recruit Ltd: Are you a high achievin...