BSkyB launches movies-on-demand internet service
Tuesday 17 July 2012
The pay-TV giant BSkyB has launched its own cut-price movies-on-demand internet service, called Now TV, in an attempt to challenge digital upstarts NetFlix, Amazon's LoveFilm and Tesco's Blinkbox.
Sky aims to woo consumers who do not want to pay upwards of £38 a month for a Sky TV package that includes premium channels such as Sky Movies. Now TV will initially offer more than 1,000 movies from studios such as Disney – whose latest animation Brave, pictured, is out now – and Warner Bros on a "pay and play" basis.
Consumers do not have to subscribe and can pay from 99p for old titles to £3.49 for new blockbusters, which they can watch online, on internet-connected TV sets, mobile devices such as iPad and games consoles such as Microsoft Xbox. Consumers can pay £15 a month for an all-you-can-watch movie package. The pay-TV giant promised Now TV will soon offer on-demand sport from Sky Sports and drama and comedy from Sky Atlantic and Sky1.
Analysts say Sky fears NetFlix and LoveFilm, which only cost £5-£6 a month, could undermine its 10.3 million pay-TV subscriber base and Now TV is a defensive move.
- 1 Bill Clinton portrait features Monica Lewinsky reference, artist admits
- 2 What happens to your body when you give up sugar?
- 3 Delhi bus rapist blames dead victim for attack because 'girls are responsible for rape'
- 4 Have sex with your iPad thanks to the new sex toy no-one asked for
- 5 Average penis size revealed: Scientists attempt to find what is 'normal' to reassure concerned men
Bill Clinton portrait features Monica Lewinsky reference, artist admits
Japanese island overrun with cats after population explodes
China's 'Inconvenient Truth': video exposing country’s smog crisis watched 100 million times
Delhi bus rapist blames dead victim for attack because 'girls are responsible for rape'
The 'sex selfie stick' lets you FaceTime the inside of a vagina
New theory could prove how life began and disprove God
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
This is what it's like to be dead, according to a guy who died for a bit
Ukip would cut billions from Scottish budget to fund English tax cuts
Durham Free School: 'Creationism taught at' free school facing closure
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
iJobs Money & Business
£15000 - £18000 per annum: Recruitment Genius: This is a great opportunity for...
£50000 - £60000 per annum + Excellent Salary: Austen Lloyd: An outstanding new...
£20000 - £21000 per annum + uncapped commission: SThree: As a graduate you are...
£25000 - £30000 per annum + benefits: Ashdown Group: A global leader operating...