BT boss blasts Labour for 'negative' stance over business ads
Thursday 30 January 2014
BT chief executive Gavin Patterson has accused Labour of being too “negative” about the benefits of advertising for business.
Patterson, addressing industry leaders in his role as Advertising Association president, said research showed advertising was "central to the economy", with every £1 of marketing spend generating £6 for GDP.
Big companies recognise that "if you sell anything at all, advertising is your business". But he warned the political debate is lagging as it is “too often about what advertising does to people, and too rarely about what advertising can do for people”.
He went on: "Labour has mentioned advertising three times in recent months — and each time it’s been negative: Should we ban advertising to children? Should we ban advertising of pay-day loans? Should we ban the advertising of high-fat and high-sugar foods?"
The AA wants more small and medium-sized businesses to spend on advertising after a Deloitte report showed more than two-thirds do not invest.
- 1 Forget 'The Dress': Here are five of the biggest news stories you might have missed
- 2 The black and blue dress: Makers considering a white and gold version
- 3 Prince Harry leaving the armed forced to pursue conservation projects in Africa
- 4 PornHub turns masturbation into energy in bid to save the planet
- 5 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
Boris Nemtsov shot dead: Outspoken Putin critic who had expressed fears for his life is killed near the Kremlin
Leonard Nimoy dead: Star Trek Spock actor dies after suffering lung disease
PornHub turns masturbation into energy in bid to save the planet
Ukraine crisis: Top Chinese diplomat backs Putin, says West should 'abandon zero-sum mentality'
White and gold or blue and black – what colour is the dress? An eyewitness gives a definitive answer
New theory could prove how life began and disprove God
Half of Ukip voters say they are prejudiced against people of other races
'Cash for access' scandal: Sir Malcolm Rifkind says 'unrealistic' for MPs to live on £67,000 salary
This is what it's like to be dead, according to a guy who died for a bit
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Aqsa Mahmood branded a 'disgrace' by her parents after claims she recruited three UK girls flying to Middle East
iJobs Money & Business
£40000 - £50000 per annum + pro rata: SThree: SThree Group have been well esta...
£30000 - £37000 per annum: Recruitment Genius: Established in 1999, a highly r...
£250-£300 Day Rate: Jemma Gent: Are you a qualified accountant with strong exp...
£230 - £260 Day Rate: Jemma Gent: Do you want to stamp your footprint in histo...