Burberry and Dior scent success with beauty boutiques
Monday 04 March 2013
Beauty boutiques are set to be all the rage for luxury brands as Burberry and Christian Dior begin a hunt for shops to sell their perfume and cosmetics collections in the UK.
The search for shops has been sparked by the success of Chanel's first beauty boutique, pictured, in Covent Garden, London. The store opened as a "pop-up" temporary one last year but the French group has just signed up for a 10-year lease.
British brand Burberry is planning to grow its cosmetics sales after bringing its fragrance business in-house.
Chief executive Angela Ahrendts said the beauty collection is a way for shoppers to buy into the Burberry brand without spending thousands.
It has unveiled a Burberry Beauty "shop in shop" at its flagship Regent Street store in London, which has a separate entrance, and it is now looking at further options to expand.
LVMH-owned Dior has also held talks with landlords about a standalone beauty concept in the UK.
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