Burberry and Dior scent success with beauty boutiques
Monday 04 March 2013
Beauty boutiques are set to be all the rage for luxury brands as Burberry and Christian Dior begin a hunt for shops to sell their perfume and cosmetics collections in the UK.
The search for shops has been sparked by the success of Chanel's first beauty boutique, pictured, in Covent Garden, London. The store opened as a "pop-up" temporary one last year but the French group has just signed up for a 10-year lease.
British brand Burberry is planning to grow its cosmetics sales after bringing its fragrance business in-house.
Chief executive Angela Ahrendts said the beauty collection is a way for shoppers to buy into the Burberry brand without spending thousands.
It has unveiled a Burberry Beauty "shop in shop" at its flagship Regent Street store in London, which has a separate entrance, and it is now looking at further options to expand.
LVMH-owned Dior has also held talks with landlords about a standalone beauty concept in the UK.
- 1 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 2 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 3 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 4 Sussex couple die in suspected Christmas Day 'suicide pact'
- 5 The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
UK weather: Warning for more snow and ice as freezing temperatures and gales hit Britain
UK weather: Travel chaos continues as King's Cross train delays add to snow on roads
The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Immigrants make UK racist, says Ukip councillor Trevor Shonk
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
iJobs Money & Business
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
Not specified: Selby Jennings: Quantitative Research | Global Equity | New Yor...
Not specified: Selby Jennings: SVP Model Validation This top tiered investment...
Highly Competitive: Selby Jennings: Our client, a leading European Oil trading...