Burberry Christmas sales boosted by Romeo Beckham campaign

Retail revenues rose 15 per cent to £604 million in the three months to the end of December

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The Independent Online

Burberry managed to shake off fears of a China slowdown as sales in its most highly-prized region grew unabated.

The fashion house was helped by its new poster boy Romeo Beckham and finance boss Carol Fairweather said the Christmas campaign advert had been viewed online nine million times.

She added: "It’s part of the way we manage the brand and the image, so it’s about the campaign itself rather than individual people."

Stores suffered from the political protests in Hong Kong and Fairweather said tourist numbers on the island have not yet returned. Hong Kong makes up around 10 per cent of sales with high margins.

Retail revenues rose 15 per cent to £604 million in the three months to the end of December.

The 159-year-old retailer is hoping it can get a boost in its final quarter from celebrations for the Lunar New year, the most important holiday in China, when gifts are often exchanged.

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