Burberry to appeal Chinese trademark suspension on iconic tartan pattern

The decision will not come into effect until the appeal is heard and it would only affect Burberry's leather goods division.

Burberry has appealed a decision by Chinese authorities to cancel a trademark protection on its iconic tartan pattern.

Chinese authorities suspended the protection on Burberry's signature look after the company failed to make specific use of the tartan pattern in the country for three years, according to China's Trademark Office website.

The decision will not come into effect until the appeal is heard and it would only affect Burberry's leather goods division.

Burberry said it is "confident" that the appeal will be successful and vowed to protect the brand "against those who use its trademarks unlawfully".

"The Burberry Check remains a registered trademark exclusively owned by Burberry and no other parties can use the mark without Burberry's proper authorization," the company said.

China is a key market for the British luxury giant with the Asia Pacific region accounting for 37 per cent of its retail and wholesale revenue in 2012.

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