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Fast food giant Burger King is offering free burgers to anyone with the surname Parrilla to make up for a lifetime of cruel jokes.
In Argentina, the surname Parilla, which translates as ‘grill’, has reportedly stigmatised a whole group of people who share the name and have been subjected to countless puns about meat.
Burger King’s latest campaign aims to make up for the bullying by offering those named Parilla free Whopper burgers for the rest of their lives.
Customers can take advantage of the offer at any of the chain's outlets across Argentina by showing their ID.
Lucina Cabrejas, the marketing director for Burger King Argentina told AdWeek : “We are proud to belong to the Parrilla family for more than 60 years, and the best way to put it is by recognising for life those who bear that surname.”
Customers took to Twitter to react to the news, with many saying they wished their name was Parilla.
One Twitter user said “My brother wants to change his surname to get free burgers at Burger King.”
Another one tweeted to her friend: “@LanaParrilla Burger King is giving free burgers to anyone named Parrilla, you just have to show your ID. One reason for coming to Argentina!”
Reactions to the fast food giant’s marketing stunts have not always been so positive.
Last month, its latest a US advert for its Whopper backfired after the iconic burger’s Wikipedia page was manipulated to claim that the product contains “cyanide” and is "the worst hamburger product" the fast food chain has ever made.
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It came after Burger King released a 15-second advert in the US which claimed there was not enough time to explain “all the fresh ingredient in its Whopper sandwich”.
Instead, an Burger King staff member asks Google to do the explaining for him, using the voice prompt: “OK Google, what is the Whopper Burger?” after which the ad ended, prompting the Google Home in viewers' living rooms to read out a description of the burger from Wikipedia.
But the marketing stunt backfired after somebody altered the first line of the Wikipedia entry to say that the burger contains “cyanide” and is “cancer-causing”.
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