Handbag queen Anya Hindmarch is one of many business celebrities offering up their brains for the Krug Mind Share auction at Sotheby's on 1 November to raise money for charities of their choice.
Beside Ms Hindmarch on the podium, the other "lots" include Sir Stuart Rose, the retiring chairman of M&S, former-government minister Lord Mandelson, spinmeister Lord Bell and the chef Marco Pierre White. All will be offering 60 minutes of their time to the successful bidders and hope to raise at least £20,000 each. Ms Hindmarch, who will be donating money raised to Cancer Research, says if she had to bid for a mind, it would be either that of Baroness Thatcher or that of a man: "I love her clarity and strength. Or I would like to be in the mind of a man and try to understand just why they have no compassion for women walking in heels." But she hopes bidders will pay more for her mind than Simon Cowell's – his mind raised the most last year when someone paid £19,000 for an hour of his time.