Business Diary: Drinking with the sharks
Wednesday 12 October 2011
We're big fans here of BrewDog, the Scottish brewer with an eye for a marketing gimmick (it recently sold shares in itself to its customers). Still, is Sunk Punk, its latest new brew, just a gimmick too far? The beer's unique selling point is that "it has been brewed at the bottom of the North Sea in order to break an age-old curse on the Scottish shoreline". Also, the ingredients have a distinctly maritime feel, and include buckweed, distilled sea-salt and rum. BrewDog describes Sunk Punk as "idiosyncratic".
Belgium callsin expert on bank losses
Belgium, home to disaster-prone Dexia, has realised the markets are running the slide-rule over the finances of its banking sector, so it's called in a top investment bank to do some highly specialist work on just how problematic this might be for the country. The identity of that bank? Step forward UBS, best known right now for losing £1.5bn thanks to an alleged rogue trader, right. Very reassuring.
How many PRs does it take...
How did Glasgow's Braehead shopping centre – wheresecurity guards called police after a dad tookphotos of his daughter eating ice cream – blunder into such a PR disaster? In addition to Braehead's own press office, there's a PR agency (MacDonald Media) for the centre, while owner Capital Shopping Centre employs three more agencies – Hudson Sandler, College Hill and Porterfield PR. What have they all been up to?
Longer oddsat bookmaker
To the betting industry, where Victor Chandler has told a number of punters it is "restructuring our approach to how we administer accounts". Some accounts are no longer good enough to receive its "best odds guaranteed" offer, where if you take a price on a horse that wins and its starting price turns out to have been more generous, Victor will pay out at the better price. The meanies.
- 1 This is what happens when you tattoo Charmander on yourself, drunk, and with no experience
- 2 BBC election debate: The one photo that summed up the whole 90-minute leaders debate
- 3 18th century sex toy found in 'toilet of sword fighting school' in Poland
- 4 The Batman v Superman: Dawn of Justice trailer has leaked – watch
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
If I’m being racially abused I don’t need a white stranger with a saviour complex to rescue me
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
Russian warships in English Channel 'to conduct anti-aircraft and anti-submarine military drills'
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