Business Diary: Drinking with the sharks
Wednesday 12 October 2011
We're big fans here of BrewDog, the Scottish brewer with an eye for a marketing gimmick (it recently sold shares in itself to its customers). Still, is Sunk Punk, its latest new brew, just a gimmick too far? The beer's unique selling point is that "it has been brewed at the bottom of the North Sea in order to break an age-old curse on the Scottish shoreline". Also, the ingredients have a distinctly maritime feel, and include buckweed, distilled sea-salt and rum. BrewDog describes Sunk Punk as "idiosyncratic".
Belgium callsin expert on bank losses
Belgium, home to disaster-prone Dexia, has realised the markets are running the slide-rule over the finances of its banking sector, so it's called in a top investment bank to do some highly specialist work on just how problematic this might be for the country. The identity of that bank? Step forward UBS, best known right now for losing £1.5bn thanks to an alleged rogue trader, right. Very reassuring.
How many PRs does it take...
How did Glasgow's Braehead shopping centre – wheresecurity guards called police after a dad tookphotos of his daughter eating ice cream – blunder into such a PR disaster? In addition to Braehead's own press office, there's a PR agency (MacDonald Media) for the centre, while owner Capital Shopping Centre employs three more agencies – Hudson Sandler, College Hill and Porterfield PR. What have they all been up to?
Longer oddsat bookmaker
To the betting industry, where Victor Chandler has told a number of punters it is "restructuring our approach to how we administer accounts". Some accounts are no longer good enough to receive its "best odds guaranteed" offer, where if you take a price on a horse that wins and its starting price turns out to have been more generous, Victor will pay out at the better price. The meanies.
- 1 East 17 bandmember Brian Harvey in 'very desperate situation’
- 2 Germanwings plane crash: Video shows co-pilot Andreas Lubitz learning to fly as a teenager
- 3 Vladimir Putin says Russia will fight for the right of Palestinians to their own state
- 4 Germanwings crash: Captain of doomed plane was only 'on board because he changed job to spend more time with his children'
- 5 WrestleMania 31 results: Seth Rollins stuns WWE as he cashes in Money in the Bank contract to claim title from Brock Lesnar
East 17 bandmember Brian Harvey in 'very desperate situation’
Vladimir Putin says Russia will fight for the right of Palestinians to their own state
Ohio Democrat Teresa Fedor speaks out during abortion debate to reveal she has been raped – and is interrupted by laughter from Republicans
Children take eight Isis captives to be beheaded in latest propaganda video
Jeremy Clarkson 'could be given minder' ahead of a potential Top Gear return
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
The West has it totally wrong on Lee Kuan Yew
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