Business Diary: Hunt twitters on about Facebook
Tuesday 22 June 2010
Jeremy Hunt, the Secretary of State for Culture, Olympics, Media and Sport, was positively frothing with excitement after meeting the Facebook founder, Mark Zuckerberg, yesterday. He gushed on Twitter that Mr Zuckerberg was a "really smart guy with some good ideas on improving digital engagement in policy-making". Presumably, Mr Zuckerberg also had words about being careful on social networking sites: Mr Hunt, a Tory, was recently criticised for deleting pre-election tweets in which he attacked his Liberal Democrat coalition partners.
New C4 boss or I, Robot?
Diary has noted some classic examples of corporate gobbledygook recently. Here's a humdinger: "We need to fundamentally evolve the way we work in response to this convergence, becoming leaner, more efficient and blending a multi-platform approach into the centre of the organisation, rather than leaving 'new' media in its own isolated silo." The guilty party? Step forward the new boss of Channel 4, David Abraham – an ad man down to his very bones.
Musto mustn't be too happy
The sailing outfitter Musto is about to find out whether the old adage "there's no such thing as bad publicity" holds good. The company's logo was plastered all over BP boss Tony Hayward's back when the embattled executive committed yet another public relations gaffe by spending the weekend racing his yacht around the Isle of Wight. Given the opprobrium this generated in the US thanks to a certain oil spillage, it's not the sort of endorsement Musto would be looking for.
Nike is spared an own goal
Nike's advertising people can smile at last. Cristiano Ronaldo's goal in Portugal's 7-0 hammering of North Korea yesterday means the sportwear giant's "Write Your Future" campaign has not been a total disaster. The commercial, directed by Alejandro González Iñárritu (of Amores Perros and Babel fame) looks stunning but until now every footballer featured has either flopped or been dropped except for Didier Drogba, whose Ivory Coast are on their way out.
- 1 Tourist films plane's descent just metres above packed Caribbean beach
- 2 Kate Moss: Previously unpublished nude photo revealed by Mert and Marcus
- 3 Indian woman creates 'Marriage CV' after parents put her on dating site: 'Definitely not marriage material. Won’t grow long hair, ever'
- 4 World Book Day: Boy 'excluded' from school after dressing up as Fifty Shades' Christian Grey
- 5 Bad Jews poster 'censored' on London Tube
Tourist films plane's descent just metres above packed Caribbean beach
Indian woman creates 'Marriage CV' after parents put her on dating site: 'Definitely not marriage material. Won’t grow long hair, ever'
Becky Watts: Four appear in court charged with hiding body parts after teenager's death
Isis 'bulldozes' Nimrud: UNESCO condemns destruction of ancient Assyrian site as a 'war crime'
Professor Brian Cox brands astrology-believing Tory MP David Tredinnick an 'outlier on the spectrum of reason'
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
Durham Free School: 'Creationism taught at' free school facing closure
End of the licence fee: BBC to back radical overhaul of how it is funded
Elif Shafak: Turkish author warns against rise of British nationalism
Ex-head of MI6: 'We shouldn't kid ourselves that Russia is on a path to democracy'
Most people think legal tax avoidance is just as wrong as illegal tax evasion, poll suggests
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