Business Diary: Hunt twitters on about Facebook
Tuesday 22 June 2010
Jeremy Hunt, the Secretary of State for Culture, Olympics, Media and Sport, was positively frothing with excitement after meeting the Facebook founder, Mark Zuckerberg, yesterday. He gushed on Twitter that Mr Zuckerberg was a "really smart guy with some good ideas on improving digital engagement in policy-making". Presumably, Mr Zuckerberg also had words about being careful on social networking sites: Mr Hunt, a Tory, was recently criticised for deleting pre-election tweets in which he attacked his Liberal Democrat coalition partners.
New C4 boss or I, Robot?
Diary has noted some classic examples of corporate gobbledygook recently. Here's a humdinger: "We need to fundamentally evolve the way we work in response to this convergence, becoming leaner, more efficient and blending a multi-platform approach into the centre of the organisation, rather than leaving 'new' media in its own isolated silo." The guilty party? Step forward the new boss of Channel 4, David Abraham – an ad man down to his very bones.
Musto mustn't be too happy
The sailing outfitter Musto is about to find out whether the old adage "there's no such thing as bad publicity" holds good. The company's logo was plastered all over BP boss Tony Hayward's back when the embattled executive committed yet another public relations gaffe by spending the weekend racing his yacht around the Isle of Wight. Given the opprobrium this generated in the US thanks to a certain oil spillage, it's not the sort of endorsement Musto would be looking for.
Nike is spared an own goal
Nike's advertising people can smile at last. Cristiano Ronaldo's goal in Portugal's 7-0 hammering of North Korea yesterday means the sportwear giant's "Write Your Future" campaign has not been a total disaster. The commercial, directed by Alejandro González Iñárritu (of Amores Perros and Babel fame) looks stunning but until now every footballer featured has either flopped or been dropped except for Didier Drogba, whose Ivory Coast are on their way out.
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
- 3 Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
- 4 Mafia's wall of silence broken: Victim of Cosa Nostra's extortion rackets in its Corleone heartland co-operates with authorities for the first time ever
- 5 Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
King Salman: Just five days in, Saudi Arabia's new king has already overseen a beheading
Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
Mafia's wall of silence broken: Victim of Cosa Nostra's extortion rackets in its Corleone heartland co-operates with authorities for the first time ever
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...
Competitive salary & benefits!: MBDA UK Ltd: MBDA UK LTD Indirect Procurement...
£16500 - £16640 per annum: Recruitment Genius: This fast growing Finance compa...