Business Diary: Hunt twitters on about Facebook
Tuesday 22 June 2010
Jeremy Hunt, the Secretary of State for Culture, Olympics, Media and Sport, was positively frothing with excitement after meeting the Facebook founder, Mark Zuckerberg, yesterday. He gushed on Twitter that Mr Zuckerberg was a "really smart guy with some good ideas on improving digital engagement in policy-making". Presumably, Mr Zuckerberg also had words about being careful on social networking sites: Mr Hunt, a Tory, was recently criticised for deleting pre-election tweets in which he attacked his Liberal Democrat coalition partners.
New C4 boss or I, Robot?
Diary has noted some classic examples of corporate gobbledygook recently. Here's a humdinger: "We need to fundamentally evolve the way we work in response to this convergence, becoming leaner, more efficient and blending a multi-platform approach into the centre of the organisation, rather than leaving 'new' media in its own isolated silo." The guilty party? Step forward the new boss of Channel 4, David Abraham – an ad man down to his very bones.
Musto mustn't be too happy
The sailing outfitter Musto is about to find out whether the old adage "there's no such thing as bad publicity" holds good. The company's logo was plastered all over BP boss Tony Hayward's back when the embattled executive committed yet another public relations gaffe by spending the weekend racing his yacht around the Isle of Wight. Given the opprobrium this generated in the US thanks to a certain oil spillage, it's not the sort of endorsement Musto would be looking for.
Nike is spared an own goal
Nike's advertising people can smile at last. Cristiano Ronaldo's goal in Portugal's 7-0 hammering of North Korea yesterday means the sportwear giant's "Write Your Future" campaign has not been a total disaster. The commercial, directed by Alejandro González Iñárritu (of Amores Perros and Babel fame) looks stunning but until now every footballer featured has either flopped or been dropped except for Didier Drogba, whose Ivory Coast are on their way out.
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
Shock poll shows voters believe Ukip is to the left of the Tories
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
New era of cheap oil 'will destroy green revolution'
Ukip founder Alan Sked and Nigel Farage 'begged Enoch Powell to stand as a candidate'
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
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