Business Diary: Hunt twitters on about Facebook
Tuesday 22 June 2010
Jeremy Hunt, the Secretary of State for Culture, Olympics, Media and Sport, was positively frothing with excitement after meeting the Facebook founder, Mark Zuckerberg, yesterday. He gushed on Twitter that Mr Zuckerberg was a "really smart guy with some good ideas on improving digital engagement in policy-making". Presumably, Mr Zuckerberg also had words about being careful on social networking sites: Mr Hunt, a Tory, was recently criticised for deleting pre-election tweets in which he attacked his Liberal Democrat coalition partners.
New C4 boss or I, Robot?
Diary has noted some classic examples of corporate gobbledygook recently. Here's a humdinger: "We need to fundamentally evolve the way we work in response to this convergence, becoming leaner, more efficient and blending a multi-platform approach into the centre of the organisation, rather than leaving 'new' media in its own isolated silo." The guilty party? Step forward the new boss of Channel 4, David Abraham – an ad man down to his very bones.
Musto mustn't be too happy
The sailing outfitter Musto is about to find out whether the old adage "there's no such thing as bad publicity" holds good. The company's logo was plastered all over BP boss Tony Hayward's back when the embattled executive committed yet another public relations gaffe by spending the weekend racing his yacht around the Isle of Wight. Given the opprobrium this generated in the US thanks to a certain oil spillage, it's not the sort of endorsement Musto would be looking for.
Nike is spared an own goal
Nike's advertising people can smile at last. Cristiano Ronaldo's goal in Portugal's 7-0 hammering of North Korea yesterday means the sportwear giant's "Write Your Future" campaign has not been a total disaster. The commercial, directed by Alejandro González Iñárritu (of Amores Perros and Babel fame) looks stunning but until now every footballer featured has either flopped or been dropped except for Didier Drogba, whose Ivory Coast are on their way out.
Peaches Geldof cause of death: 'Heroin addict' socialite had taken fatal dose of drug, inquest concludes
Vladimir Putin employs a full-time food taster to ensure his meals aren't poisoned
Students offered grants if they tweet pro-Israeli propaganda
Israel-Gaza conflict: Israel may have committed war crimes, says UN human rights chief
Peaches Geldof inquest: Tragic final moments of socialite's life reveal she lied to husband about failed heroin tests
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
iJobs Money & Business
£350 - £400 per day: Orgtel: PMO Analyst - Banking - London - £350 -£400 per d...
£300 - £350 per day + competitive: Orgtel: Cost Reporting Manager - MI Packs -...
£35000 - £40000 Per Annum plus 23 days holiday and pension scheme: Clearwater ...
£475 - £525 per day: Orgtel: Test Lead, London, Investment Banking, Technical ...