Business Diary: Now they're selling friends over the web
Friday 04 September 2009
uSocial.net with an idea to make money from Facebook. The company is offering users of the social networking site the chance to "buy" friends and fans following the launch of a similar service on Twitter. Chief executive Leon Hill claims it will help his clients to use the websites as a marketing tool, connecting like-minded people with similar interests. Diary is aware that making money from services such as Facebook ("monetising" in geek speak) and the internet in general is one of the hot business issues of the moment. But, really, that's just so sad it makes diary want to cry.
Council manages to make City look good
Diary is wondering exactly what the reaction of the Financial Services Authority would be if a financial services business was all but shut down by a dodgy memory stick with a virus. At the very least a substantial fine would be levied, and probably some sackings to boot. It happened to Tory-run Ealing council, which had to cut internet and phone links to preserve "core systems and data" and cost its council tax payers millions as the virus spread like wildfire through its computers. But the only comeback was some cross words from the opposition and a finger-wagging from the Taxpayers' Alliance.
BA tries to make TV ads fly higher than planes
British Airways is launching its first TV advert for two years this month, based on the concept of "opportunities" – namely those that arise from doing business face-to-face (and the chance for BA to sell you a flight). But BA's efforts not to sound desperate rather backfire. Particularly when brand manager Abigail Comber says: "This campaign is a demonstration of our confidence in the future... and we're using our money wisely by capitalising on the current low cost of TV advertising." Right.
Green ideas hit by consumer power
On a trip to Borders, Diary was surprised to be given a free bag, given that the troubled bookshop had previously been charging. Isn't that rather contravening best green practice? "Well, the idea was dropped. Staff just got yelled at too much," said a weary shop assistant.
Number of the day: 4.7%
The contraction in the UK economy in 2009, according to the Paris-based OECD's most recent forecast.
- 1 Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
- 2 Martha Stewart accuses Snoop Dogg of 'smoking for four hours' during Justin Bieber Roast
- 3 I might be an MP, but that doesn't stop me fighting sexism with my breasts
- 4 Google April Fools': company unveils backwards search engine and huggable digital assistant
- 5 April Fools' Day 2015: The best hoax news stories from around the internet
University of Cambridge: Remains of 1,300 scholars are found under building
April Fools' Day 2015: The best hoax news stories from around the internet
April Fools' Day 2015 live: The best pranks and fake stories from around the world
Turkey power cut: Prime Minister says nationwide blackout could be caused by terrorists
Jeremy Clarkson 'could be given minder' ahead of a potential Top Gear return
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
The West has it totally wrong on Lee Kuan Yew
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
iJobs Money & Business
£20000 per annum + commission: SThree: Sthree have an exciting opportunity for...
£18000 - £32000 per annum: Recruitment Genius: A Telesales Executive is requir...
£45000 - £50000 per annum + benefits : Ashdown Group: A highly successful, glo...
£50,000 - £55,000: Neil Pavier: Are you a professionally qualified commercial ...