Business Diary: Overtaken by the week's events

The perils of deadlines strike again.

The latest issue of PR Week magazine arrived with us yesterday, but clearly went to press a couple of days ago – complete with an interview with Emma Barnett, the digital media editor at Telegraph Media Group. "How do you think Apple will cope without Steve Jobs?" the magazine asks her. "I have a feeling he will still be presenting at launch events – when iPhone 5 comes out in October I think we will see Steve Jobs there and the crowd will go wild". They certainly will, Emma.

Food for thought for British MBAs

Come on British business school students. El Bulli's Ferran Adrià – the best chef in the world – hosted an event in Madrid yesterday, promoting his next initiative, the El Bulli Foundation, which is sponsored by the Spanish telecoms company Telefonica. Adrià wants the world's top business students to help him design the new gastronomic research centre – it has never been entirely clear what he's planning – and is pitting the London Business School against opponents including Columbia, Harvard and Berkeley.

Cable to be the IoD's star turn

Cometh the hour, cometh the man. Yesterday, we revealed that the Institute of Directors had been just a little slow to secure theservices of a leading politician for its annual dinner, a swanky affair that takes place next month. Within hours, the IoD got in touch to reassure us that a speaker of calibre has now been secured: none other than Secretary of State for Business Vince Cable. The sainted one has even agreed to take questions from the floor, which should be fun.

Greggs boss spots some safe hands

Ken McMeikan, the boss of Greggs, isn't one to pass up a marketing opportunity. The high street bakery chain has just launched a new range of "Superstar" doughnuts, and McMeikan reckons he's spotted the ideal brand ambassador for his fare. The Sun published astory last week revealing that the Manchester United goalkeeper David de Gea had left a Tesco store without paying for a donut (he explained that he had been on the way to his car to get some cash). Who would bebetter placed, asks McMeikan, to sell his new range?

businessdiary@independent.co.uk

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