Business Diary: Software rap is, well, just...
Friday 03 September 2010
When big companies try to get down with the kids and tackle the yoof market, you know you're in for trouble. When they try to do it with rap music, disaster is sure to follow. The latest example of this is internet security company Norton, which has enlisted Snoop Dogg for its latest campaign against cyber crime. There's a website – "Hack is Wack" – and a competition inviting you to upload your own two-minute rap video on cyber crime, the prize being a once-in-a-lifetime chance to meet the great man, who is probably going to rapidly regret his involvement in such a cringeworthy venture.
Kelkoo forced to crawl to BAA
Surveys, eh. Always a good way to get cheap coverage during the Summer silly season. Unless you're Kelkoo, whose independent report commissioned from the Centre for Retail Research (CRR), examined the difference in prices between high street stores, "tax free" shops in airports and online retailers across Europe, and wrongly criticised the goods available at Heathrow. Cue grovelling apologies. "We have accepted Kelkoo's apology, which greatly undermines their research and underlines the need for companies, and particularly PR people, to be more careful when criticising others," said BAA. Quite.
A private-equity alphabet soup
There but for the grace of God... but diary can't resist a chuckle at The Wall Street Journal. America's financial bible reported that Burger King was up for sale this week, with the likely buyer named as 3i, the UK private equity firm. Kudos to the paper for getting breaking news of the deal, then, which was duly confirmed yesterday with just one teensy difference. The actual buyer was a private equity firm called 3G.
AutoCAD stunt is just so sad
Saddest attempt to cash in on the latest bout of Applemania? Step forward something called AutoCAD which apparently makes software for Macs and sent around a load of apples in boxes to the Indy. Paper's recycled, it said. Plastic wrapper wasn't.
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- 2 Woman accidentally shoots herself in the head while posing for a selfie
- 3 Art Garfunkel: Paul Simon is a 'monster' with a Napoleon complex
- 4 Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
- 5 Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
Isis 'jihadi bride' claims forced sex with Yazidi girls is never rape because Koran condones it
Woman accidentally shoots herself in the head while posing for a selfie
Isis burns woman alive for refusing to engage in 'extreme' sex act, UN says
Puerto Rico, island of lost dreams: People are leaving the debt-hit territory in droves as near neighbour Cuba's star rises
16-year-old girl beaten and burned alive by lynch mob in Rio Bravo, Guatemala
As a white man, I'm surprised more women aren't tweeting the hashtag #KillAllWhiteMen
Scotland may have to leave the EU even if it votes to stay in, David Cameron confirms
The day that Britain resigned as a global power
Almost a third of school pupils believe 'Muslims are taking over our country', study claims
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Gay marriage 'Bert and Ernie' cake bakery found guilty of discrimination in Northern Ireland
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