Business Diary: The Betfair Twitter mystery solved
Tuesday 11 January 2011
Betfair's mysterious Twitter page turns out to be a marketing experiment. As the Diary has reported over the past week or so, the online poker company's official Twitter page spews out a stream of bizarre messages every day, none of them related to gambling. Now Richard Bloch, its international PR manager, explains: "It took us a while to work out how Twitter worked – we realised people don't want to be bored with links to the website and bombarded with marketing, so we had to mix it up and provide information as well as something interesting." It seems to be working: Betfair has 7,000 followers so far.
Money honey meets her match
You might call it a clash of the titans. Sexist Wall Street folk have dubbed Maria Bartiromo, one of CNBC's anchors, the "money honey" (on the grounds that she's attractive and talks about finance – geddit?), and her latest interview is sure to have found a decent audience. After chatting with Lady Gaga, Bartiromo professed herself impressed. "She seemed very much in control of her brand and persona," the CNBC star says. "She also came across humble and sweet. I can see why she has done so well."
A simple guide to business manners
Our thanks to Pamela Eyring, the president of the Protocol School of Washington, for the informative article on the etiquette of business meals she published on the Reuters news wire yesterday. In particular, her BMW abbreviation provides the Diary with a handy way to avoid a faux pas it has stumbled upon all too often in the past. It stands for bread, meal, water – a helpful guide to the line-up, left to right, on your table, that should prevent you from ever again pinching your neighbour's bread or water.
Get ready for misery Monday
Book the day off now – 24 January, a week on Monday, is being dubbed "Blue Monday". Apparently it's the day when post-Christmas misery peaks, with credit card bills landing, broken resolutions mounting up and the return to work really sinking in. The specialist Debt Advisory Line says the final week of January always sees calls to its service rise by 40 per cent and this year it is taking on extra staff to cope.
- 1 If I were Prime Minister: I'd give tax cuts to the rich, keep Trident, and get my football team wrong
- 2 General Election 2015: 14-year-old boy asks Nick Clegg – 'can you kill Katie Hopkins?'
- 3 University student in court for allegedly covering housemates' food in window cleaner and spit
- 4 Ryan Gosling posts tribute to 'Ryan Gosling Won't Eat His Cereal' creator Ryan McHenry
- 5 Garland shooting: Isis claims attack on Prophet Mohamed cartoon contest in Texas as its first action on US soil
Italian police 'reveal' what Jesus looked like as a young boy
Mysterious 'X-Files' sounds heard miles above the Earth
Garland shooting: Isis claims attack on Prophet Mohamed cartoon contest in Texas as its first action on US soil
Met Gala 2015: Beyoncé manages to out-skimp Rihanna, Miley and Kim Kardashian combined with near-naked ensemble
General Election 2015: Photographic history of Bullingdon Club tracked down - including new picture of David Cameron in his finery
In defence of liberal democracy
Over 50,000 families shipped out of London boroughs in the past three years due to welfare cuts and soaring rents
EU asylum policy is 'a direct threat to our civilisation', says Nigel Farage
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
iJobs Money & Business
£20000 - £25000 per annum + Uncapped commission: SThree: Can you speak German,...
£25000 - £30000 per annum + benefits: Ashdown Group: An exciting opportunity f...
£215 per day: Ashdown Group: Junior Project Manager (website, web application ...
£40-50K: Guru Careers: We are seeking an experienced Software Engineer / Softw...