Business Diary: The French paint a picture in IMF race

As the final two candidates in the race to succeed Dominique Strauss-Kahn as head of the International Monetary Fund near the finishing line, their respective supporters are stepping up their campaigns. Especially in France, our correspondents tell us, where every article about the contest features a picture of finance minister Christine Lagarde looking slim and athletic as well as a wide-angle shot of her rival, Mexico's Agustin Carstens, which shows him in his full, corpulent glory. The message about who is more fit to govern the IMF is not even subliminal.



Kraft celebrates its women

Breaking news from Kraft, the Americans who robbed Britain of its favourite confectionery company a couple of years back. But we're not quite sure why Kraft wants us to know that it is sponsoring the Real Women of Philadelphia competition, a cooking contest for women with recipes that include the soft cheese the company makes. Is this just another attempt to rub our British noses in the fact that Kraft boss Irene Rosenfeld managed to nab Cadbury?



Rich people have feelings too

The latest edition of Spear's, the magazine for the super-rich, has arrived – but do we detect a bit of the touchy-feely stuff creeping into the world of the high-net-worths? Along with the obligatory features about how to grow your enormous wealth even further, the latest Spear's also carries a touching piece headlined "The kids aren't all right". It's all about how children are so often the victims when rich people divorce. Naturally, the article sits opposite a lengthy piece about how lawyers can play a key role in the lives of the wealthy.



They couldn't make it up

It's a pretty standard public relations trick to try to garner some free publicity with a spurious survey – such as, for example, the research we received yesterday from a company claiming that one in five Britons has lied during a job interview or while filling in an application form (is the figure really that low?). It's unremarkable stuff, but we enjoyed the irony of the name of the company that commissioned research about people making stuff up – step forward Inventium.

businessdiary@independent.co.uk

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