Business Diary: The perfect product placement?
Thursday 07 January 2010
Kentucky Fried Chicken employs some bright folks in its marketing department. How best to launch its "fiery wings" meal, they wondered, before noticing reports about town councils across the US being short of funds to install new fire hydrants. Enter KFC, which is paying for the hydrants on the condition it gets to advertise its fiery wings on them.
Free garlic bread for Simon Cowell?
Who is responsible, almost single-handedly, for transforming the fortunes of Britain's takeaway pizza giants? Step forward Simon Cowell. Papa John's reports storming sales during the final three months of last year, as Britons stayed in to watch the telly (its best day of trading ever came on the Saturday of the final of X Factor). Domino's Pizza, meanwhile, credits its sponsorship of Britain's Got Talent for its latest 15 per cent sales increase.
150 years old but still absolutely delicious
Breaking news from the National Federation of Fish Friers. It has pinpointed 1860 as the year that fish and chips was invented (or at least sold together for the first time) and therefore declared 2010 the 150th anniversary of Britain's national dish. The NFFF says fish and chips were sold first by one of two family shops – either the Malins from London, or the Lees from Manchester.
Even bankers think they should pay
A survey published yesterday by the Chartered Institute for Securities & Investment reveals 61 per cent of financial services staff think the tax on bankers' bonuses is unjustified. Or, to put that another way, almost 40 per cent of bankers themselves think they ought to be coughing up.
Street View catches Spanish kerb crawler
When Google launched its Street View application last year, there was an outcry amongst those who think it is an invasion of privacy. That campaign has just secured a new recruit – the Spanish driver whose pictures are currently doing the rounds on the internet. Stills from Street View seem to show him in the process of picking up a prostitute on a road outside Barcelona.
Number of the day: $23.3bn
The potential cost of legislation for a bailout of Kuwaiti banks, passed by the country's parliament yesterday.
Sales of the tablet are set to fall again, say analysts
World's most lethal spider found under a bunch of bananas
I Am Bread could actually be a challenging and nuanced title
Company decides to go for simply scary after criticising other sites for 'creepy and targeted' advertising
Footage shot by a passerby shows moment an ill man was carried out of his burning home
Peter Biaksangzuala died from his injuries in hospital on Sunday
- 1 Jack the Ripper: Scientist who claims to have identified notorious killer has 'made serious DNA error'
- 2 Ebola outbreak: What is bushmeat – and is it to blame for the disease that has killed thousands?
- 3 Star Wars memorabilia called a 'bit of plastic' on Antiques Roadshow by Fiona Bruce valued at £50,000
- 4 Meet Thea, Norway's 12-year-old child bride
- 5 Russell Brand might seem like a sexy revolutionary worth getting behind, but he will only fail his fans
Kobani: Fifteen-year-old boy taken captive with suspected jihadist 'shot in the head by militant group' fighting against Isis
Ebola outbreak: What is bushmeat – and is it to blame for the disease that has killed thousands?
Isis fighters 'crucify' 17-year-old boy in Syria
Oscar Pistorius sentencing: Olympic star must serve 10 years, prosecutor urges
Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Sorry Judy Finnigan – Ched Evans is no less sickening than an alleyway rapist
Residents should throw a street party and mix with immigrant neighbours, councils told
Workers 'could be forced to pay £5 a week' to get benefits
Russell Brand threatened with arrest after filming outside Fox News headquarters
Amal Alamuddin calls for the return of the Elgin Marbles from Britain: 'Injustice has persisted for too long'
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