Business Diary: Want to snackify your beverage?
Saturday 04 December 2010
Indra Nooyi, the chairman and chief executive of PepsiCo, is widely admired around the world, but has set a new standard for weird business-speak in talking about her company's purchase of a Russian dairy and fruit juice giant yesterday. "We see the emerging opportunity to snackify beverages and drinkify snacks as the next frontier in food andbeverage convenience," Ms Nooyi explained. Come again?
Time to buy them all a Yorkie bar
One of the upsides to the wintry weather that has affected us all over the past week is that it has brought communities together. You know the sort of thing – neighbours helping neighbours and so on. But will all the snow really teach us to love lorry drivers, as the Chartered Institute of Logistics and Transport begged people yesterday? It hopes you'll forget all the bad driving in normal times, let alone the jack-knifing lorries that have jammed roads these past few days. CILT boss Steve Agg says: "We must all realise the incredibly important job which that lorry, and its driver, are trying to do – delivering the goods and services, food and drink, and essential supplies that we all rely upon."
Broken heating is snow joke
There are downsides to the snow too, of course, and not just the obvious ones. The over-cheery bonhomie of marketing folk is beginning to grate, for example. Take the people at HomeServe, the company which repairs and insures people's boilers. How did it choose to headline an announcement about soaring numbers of call-outs? With this headline, naturally: "Snowballing emergency calls". We'd laugh if we weren't too busy shivering.
RIM spends its money on tat
The Astonishing Tribe, a Swedish design firm thatspecialises in mobile phone interface work, is no doubt delighted to have been bought up by Blackberry maker Research in Motion. RIM seems pleased too, praising thecompany to the rafters and promising to integrate its skill set. Still, is it really wise for RIM to describe the company by way of an acronym? Annnouncing to the world that you are buying "tat" seems like a bad idea to us.
- 2 Tower Bridge glass walkway 'smashed' by night-time visitor dropping bottle of beer
- 4 Woman opens professional cuddling shop – gets 10,000 customers in first week
- 5 Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Kenya bus attack: Primary school head teacher plays dead to escape slaughter by Islamic extremists
Tower Bridge glass walkway 'smashed' by night-time visitor dropping bottle of beer
Anti-gay hate preacher accidentally tweets 4,000 followers cartoon clip of him 'confessing' to be a 'homosexual sodomite'
Woman opens professional cuddling shop – gets 10,000 customers in first week
Grayson Perry: London needs affordable housing because 'rich people don't create culture'
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
Rochester by-election: Labour MP Emily Thornberry resigns after posting white van and England flags tweet
France 'blocks' Russian sailors from boarding a warship
Rochester aftermath: Sacking of Emily Thornberry will make work of Labour MPs '10 times harder'
Revealed: How the world gets rich – from privatising British public services
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