Business Diary: Willis tries hard to outshine cabbage

Who would you rather use as the face of your advertising campaign: Bruce Willis or a cabbage? Well, Russia's National Bank Trust initially wanted the cabbage (which is Russian slang for money), the Moscow Times reports, only for a rival to claim that it has already registered the vegetable as a trademark. At that stage, National Bank Trust opted for a change of direction, hiring Willis instead, who began appearing on billboards around the country on Monday. "Bruce Willis is power," Dmitry Chukseyev, the bank's communications vice president, told the Russian newspaper. "He works much better than cabbage."



Kate makes it April in Travelodge

So much for the negative impact on the economy of next year's Royal Wedding. Travelodge, the budget hotel group that is ever sensitive to a public relations opportunity, claims it has already seen a double digit increase in room bookings in the capital around the big day, with visitors flocking to it from around the country and overseas too. We trust that it is offering William and Kate one of its honeymoon suites (or even just a standard double) as a thank you.



Card carrying staff want casino deal

The question for management is are they bluffing? Staff at Crockfords and The Colony Club, two of London's best-known casinos, are set to vote on whether to take strike action over changes in working practices their union claims have been thrust upon it. The changes primarily affect door staff and car parking attendants rather than the croupiers, but it will be fascinating to see which side folds first.



Reilly back in the driving seat

What a difference a year makes. Just 12 months ago, Nick Reilly, the chief executive of GM Europe, was part of the team battling to save the American auto giant from total collapsed and spending much of his time fielding calls from Europe's leading politicians, all of whom were absolutely desperate to avoid plant closures in their country. Now GM is back on the US stock market and rationalisations in Europe have been kept to a minimum – and Reilly has just been voted Executive of the Year in a Spanish poll.

businessdiary@independent.co.uk

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Software Development Manager

£40000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...

Ashdown Group: Product Manager - (Product Marketing, Financial Services)

£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...

Recruitment Genius: Compliance Assistant

£13000 per annum: Recruitment Genius: This Pension Specialist was established ...

Ashdown Group: Market Research Executive

£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...

Day In a Page

Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

Isis hostage crisis

The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

The runaway buccaneers and the ship full of gold

Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Maverick artist Grayson Perry backs our campaign
Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

Assisted Dying Bill: 'I want control of my life'

This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
Move over, kale - cabbage is the new rising star

Cabbage is king again

Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
11 best winter skin treats

Give your moisturiser a helping hand: 11 best winter skin treats

Get an extra boost of nourishment from one of these hard-working products
Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

Paul Scholes column

The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
Frank Warren column: No cigar, but pots of money: here come the Cubans

Frank Warren's Ringside

No cigar, but pots of money: here come the Cubans
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee