Carphone steps up price war with launch of free local calls
Monday 22 March 2004
Carphone Warehouse, the mobile phone retailer, will this week fire the latest salvo in its price war with BT with an offer of free local calls.
The deal is expected to be announced as part of package of new offers from talktalk, Carphone's fixed-line services.
It would create a similar price structure to that seen in the United States where the cost of free local calls is paid for by charges for national, international and mobile calls.
Charles Dunstone, founder and chief executive, will reveal the company is on track to meet its subscriber target of 400,000 by the end its financial year, which ends this month.
The company is likely to set a new target for talktalk, which was launched just over a year ago, probably to hit 1 million customers by the end of this year. It is hopeful it will start making a profit for the group next year.
A spokesman declined to comment but said the company would be making an announcement on Thursday.
Carphone has used talktalk to go head-to-head with BT, which still controls 70 per cent of the residential market with its 20 million customers. The company has even hired Maureen Lipman, the star of BT's long-running advertising campaign in the 1980s. It claims to offer savings of up to 30 per cent off a BT phone bill.
Regulatory changes in 2002 made it simpler for customers to switch to alternative providers. Previously, consumers either had to type in a code before every call or fit a box to their existing socket.
- 1 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 2 Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
- 3 Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
- 4 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 5 Isis publicly behead man in Syrian town square for 'insulting Allah' as he screams for help
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Amal Clooney gives excellent answer to fashion question at European Court of Human Rights
Sir David Attenborough interview: The one question about life that still baffles him
Isis publicly behead man in Syrian town square for 'insulting Allah' as he screams for help
One spelling error costs Companies House up to £9 million after being sued for ruining business
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
9 reasons Greece's experiment with the radical left is doomed to failure
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
iJobs Money & Business
£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...
£25000 - £35000 per annum: Recruitment Genius: A Technical Report Writer is re...
Competitive salary & benefits!: MBDA UK Ltd: MBDA UK LTD Indirect Procurement...
£16500 - £16640 per annum: Recruitment Genius: This fast growing Finance compa...