Carphone to target business market

Click to follow
The Independent Online

Carphone Warehouse has thrown down the gauntlet to larger rivals such as BT Group by entering the market for fixed-line telecoms services for small businesses.

Carphone Warehouse has thrown down the gauntlet to larger rivals such as BT Group by entering the market for fixed-line telecoms services for small businesses.

The mobile phone retailer is to expand its TalkTalk service to the business sector with a range of options including offering business customers the chance to nominate five numbers that can be called free.

David Goldie, the chief executive of TalkTalk, said: "BT still has an unhealthily large share of the small business market. That's because there is ferocious competition for the very large corporations but no one has ever seriously addressed the small business custo- mer base.

"There has never been much innovation. A lot of businesses asked us to do something in this area and of course a lot of TalkTalk residential customers are people who work for, or run, small businesses. There is a very large overlap between the two."

The company said that for a typical business spending less than £250 per month on its call charges and line rental, TalkTalk Business would offer savings of up to 15 per cent compared with BT's standard Business Plan rates.

Charles Dunstone, the chief executive of Carphone Warehouse, said: "Free calls have proved to be great news for our residential customers and we have become the No 1 alternative to BT, with more than 920,000 UK subscribers. Today we're introducing TalkTalk Business and we believe we can bring the same revolutionary approach for small businesses, that we did for our residential customers."

Carphone Warehouse is offering business customers three price options. The first caps call prices at 9p a minute while the second offers 50-hour bundles of calls for £100. A third option includes cheap rates to mobile phones at 9p a minute compared with BT's range of 11p to 14p. Customers will pay line rental to TalkTalk.

Comments