Charities use mobile technology to boost donations

 

The charity website Justgiving.com is souping up its mobile service after a surge in fundraising on the go helped to fuel a 26 per cent rise in donations so far this year.

The company is benefiting from a tie-up with the mobile giant Vodafone, called JustTextGiving, which was struck almost two years ago. The service simplified donations by phone by giving all registered charities their own unique code so they can contribute to a good cause free of charge via text message.

Justgiving, which digitised the dog-eared sponsorship form when it launched 12 years ago, charges its 9,000 charity members a 5 per cent commission on donations. Most of those are also among the 17,000 who have signed up to JustTextGiving.

"Not only does it mean charities discover mobile giving at no cost at all, but it also helps them to understand how else they could be using digital media," said Anne-Marie Huby, Justgiving's co-founder and managing director.

The company is streamlining its own mobile donation service so people can give in one touch of the button rather than two.

If the rise in donations it has seen was sustained for the whole year, Justgiving would have brought in £60m more than in 2012, when it collected £242m.

The tie-up has helped Justgiving to stave off growing competition from non-profit sites such as VirginMoneyGiving. Huby believes that her company is still winning more market share as giving moves online.

"Online giving is still a small proportion of what people give in the UK. There is still an ongoing move to online which I can only assume we are benefiting from," she said. "All players in our space are seeing more people move to online, exactly as they did in earlier times with banking and shopping. It is a much more efficient way of collecting money."

The business was set up by Ms Huby, the former UK chief of the charity Médecins Sans Frontières, and Zarine Kharas , who quit a City career that took in the leading law firms Linklaters and Simmons & Simmons and the investment bank Credit Suisse First Boston to try something different.

Justgiving has also been cultivating corporate clients. It has more than 500 signed up, including John Lewis and Deutsche Bank, which can use the website to show off the efforts of their employees in one place and choose to match funds raised.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
ebooks
ebooksAn introduction to the ground rules of British democracy
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Customer Service Advisor

£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....

Recruitment Genius: Compliance Manager

£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...

SThree: Talent Acquisition Consultant

£22500 - £27000 per annum + OTE £45K: SThree: Since our inception in 1986, STh...

Day In a Page

Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

Making of a killer

What motivated a shy student to kill 38 holidaymakers in Tunisia?
UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

Just when you thought your commute couldn't get any worse...

Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

The Real Stories of Migrant Britain

Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
Cheaper energy on the way, but it's not all sunshine and rainbows

Cheaper energy on the way, but it's not all sunshine and rainbows

Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

No grace of God for Katy Perry as sisters act to stop her buying convent

Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

Residents just want water and power in a city chosen to be a ‘smart’ metropolis

The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

Something wicked?

Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
10 best sun creams for body

10 best sun creams for body

Make sure you’re protected from head to toe in the heatwave
Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

Nick Bollettieri's Wimbledon files

Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

There is more than a shiny trophy to be won by England’s World Cup women

The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed
How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

How to stop an asteroid hitting Earth

Would people cooperate to face a global peril?
Just one day to find €1.6bn: Greece edges nearer euro exit

One day to find €1.6bn

Greece is edging inexorably towards an exit from the euro
New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

'Iron Man' augmented reality technology could become reality

Holographic projections would provide extra information on objects in a person's visual field in real time
Sugary drinks 'are killing 184,000 adults around the world every year'

Sugary drinks are killing 184,000 adults around the world every year

The drinks that should be eliminated from people's diets
Pride of Place: Historians map out untold LGBT histories of locations throughout UK

Historians map out untold LGBT histories

Public are being asked to help improve the map