Mobile phone users are set to benefit from cheaper call charges when travelling in Europe after operator O2 unveiled a new price plan for customers abroad.
The "high roamer" service offers outgoing calls at 25p a minute - which the company said was a 70% discount on standard rates.
Customers will also be able to receive calls for free under the new pricing plan, which is aimed at frequent travellers and will cost £5 a month.
Small and medium-sized businesses can benefit from a discounted monthly fee of £2.50 if they sign up for a 12-month option, the company said.
The tariff is initially available for travellers to Spain, the most popular holiday and business destination for O2 customers.
In the first half of next year, the company will expand the service to 35 countries across Europe.
Peter Erskine, chairman and chief executive of O2, said: "The high roamer proposition was rated as the most popular concept when tested on customers, with many indicating that they currently left their phones switched off when travelling in order to avoid the cost of receiving a call.
"By starting to scrap the charge levied by all operators in the past for receiving calls when abroad, we hope to begin removing that barrier."Reuse content