'Made in China' could soon mean luxury and glamour and not cheap plastic.
Luxury goods experts at last week's Walpole Luxury Summit in London said that, like Japan before it – which produced cheap electronics before becoming a hi-tech leader – China will eventually make luxury goods to rival those from Europe's fashion giants.
Alison Mary Ching Yeung, who runs luxury brand Mary Ching, said: "I want to move away from the view that 'made in China' is only associated with cheapness."
Marco Bizzarri, the president of Italian luxury brand Bottega Veneta, said: "Our best selling bag in China – the Cabat – is an understated luxury bag with no logo. This is an example of the Chinese not just looking for logos to show off."Reuse content