China overtakes France to become largest consumer of red wine
Chinese drank more than 1.8 billion bottles of red wine last year
China has overtaken France and Italy to become the world's biggest consumer of red wine, a new study has found.
Last year, the country, including the Hong Kong hub, drank 1.865 billion bottles of red wine, or 155 million nine-litre cases, according to wine and spirits trade association VINEXPO.
France came in second with nearly 150 million cases, while Italy slipped to third place, with 140 million cases. Overall consumption rose 2.8 per cent in China, but saw a steep decline in France, down 18 per cent, and Italy, down 5.8 per cent, between 2007 and 2013.
However, on a per capita basis, wine consumption in China remains far lower than the other two. Chinese consumers drank 1.5 litres per person in 2013, far less than average in France, the study showed.
The study was commissioned by VINEXPO, a Bordeaux-based wine trade association, and conducted by the International Wine & Spirit Research, an independent research firm.
Chinese consumption of red wine has rocketed 136 per cent over the past six years, as wealthier shoppers continue to pour money into luxury items. The increase was also partly driven by cultural preference for red wine over white, the study said.
In China, red symbolises good fortune, wealth and power, while white is often associated with death, making it an obvious choice for business meetings.
VINEXPO new chief executive Guillaume Deglise told The Independent: "Red is a symbol of wealth and power, and it's also linked to good health, the Chinese like that."
More than 80 per cent of the wines consumed in China are made in the country, but imported wines are rapidly gaining market share. Imports have risen 7 per cent over the last six years accounting for 18.8 per cent of all wine consumed in China.
Overall, the US remains the biggest consumer of wine of all types, including white and sparkling wine, with consumption expected to hit 385 million cases by 2017.
Malaysia Airlines plane crash exposes alarming flaw in airline security: over one billion flights made last year without stolen-passport check
Teacher shows sex tape featuring herself to pupils during class by mistake
David Cameron resorts to paying for Facebook fans because not enough people like him
Malaysia Airlines Flight MH370: Oil slicks in South China Sea ‘not from missing jet’, officials say
Swarm of killer bees sting woman 1,000 times
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
Exclusive: Impact of immigrants on British workers ‘negligible’
Vince Cable: Teachers 'know absolutely nothing' about the world of work
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
- 1 International Women's Day 2014: The shocking statistics that show why it is still so important
- 2 Australian man Rod Sommerville reacts to bite from deadly snake by reaching for cold beer
- 3 Singapore sting: Sky-high prices are pushing locals to the edge of affordability
- 4 Teacher shows sex tape featuring herself to pupils during class by mistake
- 5 David Cameron resorts to paying for Facebook fans because not enough people like him
iJobs Money & Business
£32000 - £36000 per annum + generous benefits: Pro-Recruitment Group: * TAX * ...
£55000 - £70000 per annum + benefits: Pro-Recruitment Group: In-House Corporat...
£80000 - £100000 per annum + benefits: Pro-Recruitment Group: In-House Opportu...
£30000 - £35000 per annum + generous benefits: Pro-Recruitment Group: Mixed Ta...