Christmas ad boosts sales at John Lewis
Monday 14 November 2011
Sales at the retailer John Lewis climbed 6 per cent week on week to £76.3m as its Christmas television campaign launched last week.
The advert starring seven-year-old Lewis McGowan gained 400,000 views on YouTube in only two days after being launched on Friday. Its first broadcast was during The X Factor on Saturday night.
The department store chain said strong performances came from home furnishing services, particularly floor coverings and the express curtains service, while sales of bedding saw significant increases.
Branches across the country reported good sales of Christmas trees and gifts, while emerging trends focused on technology and food.
Sales figures were down 0.8 per cent on last year but Andrew Murphy, the retail director, said: "With very strong figures from last year against us, milder weather than is seasonal and the turbulent economic climate, our results show that our customers are beginning to think seriously about Christmas."
Diving in at the deep end is no excuse for shirking the style stakes
- 1 Why I'm on the brink of burning my Israeli passport
- 2 Comfortable in their own skin
- 3 Japanese plant experts produce 10,000 lettuce heads a day in LED-lit indoor farm
- 4 War is war: Why I stand with Israel
- 5 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
Israel-Gaza conflict: Death toll tops 125 after overnight raids as Operation Protective Edge continues
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Ian Thorpe gay: Olympic swimmer comes out in Parkinson interview
Supermoon 2014: When and why will the moon look bigger and brighter this summer?
Gaza-Israel conflict: Pro-Palestinian demonstrators take to streets of London, Paris and New York in wave of protests
Sustained immigration has not harmed Britons' employment, say government advisers
War is war: Why I stand with Israel
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Australia facing international condemnation after turning around Sri Lankans at sea
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
iJobs Money & Business
£70000 per annum: Harrington Starr: Information Security Manager (ISO 27001, A...
£75000 - £85000 per annum + ex bens: Deerfoot IT Resources Limited: Biztalk Te...
£60000 per annum: Harrington Starr: Trade Desk Specialist (FIX, Linux, Windows...
£35000 per annum: Harrington Starr: Service Desk Analyst (Windows, Active Dire...