Cineworld banks on Bond boost
The latest James Bond film, Skyfall, has brought in £60m at box offices across the UK in the two weeks since its release, according to the cinema group Cineworld.
Skyfall has had the best opening of any Bond film in the 50 years they have been made and Cineworld, the UK's only listed cinema chain, needs it to bolster an Olympics-struck third quarter.
"As expected," the chain said, "the third quarter was impacted by reduced admissions due to the London Olympics and the consequent lack of major releases during the period, meaning overall trading was significantly weaker than the previous year."
A 4 per cent rise in ticket prices was unable to make up for a 4.1 per cent fall number of admissions at its 80 cinemas in the 19 weeks to 8 November. Revenues fell 1.4 per cent.
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