Cineworld discounts lead to rise in revenues
Film fans are spending more on popcorn, brands are splashing out more on ads and the number of seats sold at Cineworld is rising too.
The listed cinema chain has posted a 14.3 per cent rise in revenues, including its art-house Picturehouse acquisition, for the five months to last week. Cineworld sales were up 3.1 per cent, Picturehouse's rose 7.1 per cent. And film-lovers spent 14.5 per cent more on popcorn and hot dogs, which the chief executive, Steve Wiener, said was mainly down to its "Unlimited" film members who receive a discount on food and drink.
"Unlimited members come so often they don't buy much food and drink, because the novelty factor of going to the cinema has gone, but since we offered them discounts, sales have risen," he said. "At the cinema people forget their diets and have sweets and full-fat Coke."
He added: "For the rest of the year, we've got high expectations. The Great Gatsby has been phenomenal in the US and the first instalment of The Hobbit brought in over £50m at UK box offices, so the second should be good too."
interviewThe producer and activist, Trudie Styler, whose film 'Filth' is up for five film awards, is tapping into the industry's neglected female talent
interviewHer estate has become the nation's glossiest food empire
theatreTheatre's hitmaker Daniel Evans on 'Oliver' and bringing 'The Full Monty' to the stage
food + drinkMichelin-starred Tom Sellers on being this year's hottest property
tvParents (and kids) rejoice! A new wave of fantastic family entertainment is here
booksGeese, gorillas, grandads... and growing up
food + drinkHow one grocery e-tailer is gearing up for the Yuletide rush
food + drink
travelFor broadcaster Mishal Husain, a long-haul Club Med holiday was a chance for her family to explore its sense of 'zen' and 'animation'
Hundreds arrested as Canadian police smash worldwide paedophile ring
Nelson Mandela: 11 inspirational quotes to live your life by
Ja Rule forced to deny leaving wife for prison cell mate
Crash pilot who threatened Ukip leader Nigel Farage found dead
Japan cracks down on leaks after scandal of Fukushima nuclear power plant
- 1 Hundreds arrested as Canadian police smash worldwide paedophile ring
- 2 Sherlock series 3: Benedict Cumberbatch and Martin Freeman provide teasers for the biggest comeback in British television
- 3 Why Barcelona chose Everton to educate their latest prodigy
- 4 Mass murder in the Middle East is funded by our friends the Saudis
- 5 Japan cracks down on leaks after scandal of Fukushima nuclear power plant
- < Previous
- Next >
iJobs Money & Business
£80000 - £100000 per annum + benefits + bonus: Harrington Starr: Project Manag...
£50000 - £60000 per annum + benefits + bonus: Harrington Starr: Business Analy...
£30000 - £40000 per annum + Bonus and Benefits: Harrington Starr: A global Con...
£150 - £250 per day: Cornwallis Elt : iPhone Rollout- Blackberry Enginee...