Cineworld eyes boost from 4D

 

The UK's largest cinema operator today warned Euro 2012 and the
London Olympics would present challenges this year, but said a strong
line up of sequels and new "4D" seats should offer support to the
business.

Cineworld, which has 79 cinemas and 811 screens, said it would trial D-box seats, which shake and move according to the action in the film, at its Glasgow venue.

The group, which has a 24.6% market share in the UK and Ireland, has experimented with new formats including super-size Imax screens and an upmarket cinema concept called The Screening Rooms, recently tested in Cheltenham, Gloucestershire.

Looking ahead, Cineworld hopes blockbusters such as Batman instalment The Dark Knight Rises, The Amazing Spiderman and Lord of the Rings prequel The Hobbit, will pull in enough customers to offset the loss of trade to this summer's major sporting events.

Cineworld reported a 10% rise in pre-tax profits in the year to December 29 to £33.4 million, but revenues only edged up 1.5% to £348 million in the period.

Anthony Bloom, Cineworld chairman, said: "We have made a sound start to the new financial year and while the forthcoming European football championship and London Olympics present further challenges, there is a strong line up of films to support the rest of the year."

The group said it remained "committed" to expansion in 2012 after opening a new seven-screen cinema in Leigh, in Greater Manchester, while the conversion of all its screens to digital formats is expected to complete this summer.

The company's primary income comes from the box office, which saw a 2.7% rise in sales to £242.1 million, while the average ticket price increased marginally by 0.4% to £5.01.

Box office sales growth was offset by a fall in the net retail spend per person to £1.69 from £1.73, as cash-strapped consumers thought twice about buying sweets, popcorn and drinks to accompany the movie.

Cineworld has started work on a new seven-screen site in Aldershot, Hampshire, which should open in the fourth quarter of the year, while 10 additional development sites have been signed.

The group is also looking for new sites to expand its Screening Rooms concept, which offers larger, more comfortable seats and an exclusive bar.

Shares in Cineworld were ahead by nearly 1% after today's results.

PA

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Ashdown Group: Business Analyst - Financial Services - City, London

£50000 - £55000 per annum: Ashdown Group: Business Analyst - Financial Service...

SThree: Trainee Recruitment Consultant

£18000 - £23000 per annum + OTE £45K: SThree: At SThree, we like to be differe...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + competitive: SThree: Did you know? SThree is the o...

Recruitment Genius: Administrator - IFA Based

£22000 - £24000 per annum: Recruitment Genius: This is an opportunity to join ...

Day In a Page

Major medical journal Lancet under attack for 'extremist hate propaganda' over its coverage of the Israeli-Palestinian conflict

Lancet accused of 'anti-Israel hate propaganda' over coverage of Gaza conflict

Threat to free speech as publishers of renowned medical journal are accused of inciting hatred and violence
General Election 2015: Tories and Lib Dems throw their star names west to grab votes

All noisy on the Lib Dems' western front

The party has deployed its big guns in Cornwall to save its seats there. Simon Usborne heads to the heart of the battle
How Etsy became a crafty little earner: The online market has been floated for £1.2bn, but can craft and capitalism coexist?

How Etsy became a crafty little earner

The online market has been floated for £1.2bn, but can craft and capitalism coexist?
Guy Ritchie is the latest filmmaker to tackle King Arthur - one of our most versatile heroes

King Arthur is inspiring Guy Ritchie

Raluca Radulescu explains why his many permutations - from folk hero to chick-lit hunk - never cease to fascinate
Apple Watch: Will it live up to expectations for the man or woman on the street?

Apple Watch: Will it live up to expectations?

The Apple Watch has apparently sold millions even before its launch tomorrow
Don't fear the artichoke: it's a good cook's staple, with more choice than you'd think

Don't fear the artichoke

Artichokes are scary - they've got spikes and hairy bits, and British cooks tend to give them a wide berth. But they're an essential and delicious part of Italian cuisine
11 best men's socks

11 best men's socks

Make a statement with your accessories, starting from the bottom up
Paul Scholes column: Eden Hazard would be my Player of the Year – but I wonder if he has that appetite for goals of Messi or Ronaldo

Paul Scholes column

Hazard would be my Player of the Year – but I wonder if he has that appetite for goals of Messi or Ronaldo
Frank Warren: Tyson Fury will be closely watching Wladimir Klitschko... when he wins it'll be time to do a deal

Frank Warren's Ringside

Tyson Fury will be closely watching Wladimir Klitschko... when he wins it'll be time to do a deal
London Marathon 2015: Kenya's brothers in arms Wilson Kipsang and Dennis Kimetto ready to take on world

Kenya's brothers in arms take on world

Last year Wilson Kipsang had his marathon record taken off him by training partner and friend Dennis Kimetto. They talk about facing off in the London Marathon
Natalie Bennett interview: I've lost track of the last time I saw my Dad but it's not because I refuse to fly

Natalie Bennett interview: I've lost track of the last time I saw my Dad

Green leader prefers to stay clear of her 'painful' family memories but is more open about 'utterly unreasonable' personal attacks
Syria conflict: Khorasan return with a fresh influx of fighters awaiting the order to start 'shooting the birds'

Khorasan is back in Syria

America said these al-Qaeda militants were bombed out of the country last year - but Kim Sengupta hears a different story
General Election 2015: Is William Cash the man to woo Warwickshire North for Ukip?

On the campaign trail with Ukip

Is William Cash the man to woo Warwickshire North?
Four rival Robin Hood movies get Hollywood go-head - and Friar Tuck will become a superhero

Expect a rush on men's tights

Studios line up four Robin Hoods productions
Peter Kay's Car Share: BBC show is the comedian's first TV sitcom in a decade

In the driving seat: Peter Kay

Car Share is the comedian's first TV sitcom in a decade. The programme's co-creator Paul Coleman reveals the challenges of getting the show on the road