Couple with the Midas touch open new concessions

Annoushka Ducas and John Ayton, the couple who sold Links of London for £50m two years ago, are defying the recession and opening their new jewellery concessions in 11 shops this Wednesday.

After making their fortune from selling Links at the top of the market, the couple went on to buy the Pascal jewellery business – first founded in Liberty's. They are rebranding the company as Annoushka and will have concessions in stores in Dublin, Belfast, Leeds and Manchester as well as flagship concessions in Harvey Nichols, Selfridges and Harrods.

Ms Ducas, who cites her Russian heritage as the driving force behind her jewellery designs, says they are confident of making £10m turnover in the first year.