Facebook, ITV and Wallace & Gromit animation firm Aardman are among 100 creative businesses in the private sector that have come together to offer 300 apprentice-style roles to school leavers.
Young people aged 16 to 24 are being encouraged to apply for jobs or paid internships in a variety of media industries from TV and film to advertising, social media and web design.
The Institute of Practitioners in Advertising (IPA), the ad industry trade body, has organised the initiative, which is called the Creative Pioneers Challenge and aims to "fast-track" young people into work.
Nicola Mendelsohn, IPA president and executive chairman of ad agency Karmarama, said: "It's a real first – an employer-led collective committed to finding a solution to the national need."Reuse content