Creative professions to be trained in business

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The Independent Online

A Government-backed initiative aimed at building up the business skills of people in the creative industries will be launched today, headed by Vanni Treves, the chairman of Equitable Life, and Greg Orme, a former editor at ITN.

A Government-backed initiative aimed at building up the business skills of people in the creative industries will be launched today, headed by Vanni Treves, the chairman of Equitable Life, and Greg Orme, a former editor at ITN.

The Centre for Creative Business, a joint venture between the London Business School and the University of the Arts London, will provide short courses for professionals in sectors such as advertising, design, film, media and architecture.

Initially funded with £1.4m of seed capital from the Higher Education Funding Council for England, the nine-day courses will be offered at a "knock down" price of £1,800 for the first year, but are likely to more than treble in price in subsequent years.

The project, which has received the backing of ministers, has been devised to aid growth in the UK's creative industries, which in spite of 6 per cent annual growth over the past five years still only represent about 3 per cent of GDP.

Mr Treves will become the chairman of the venture. Chris Ingram, an advertising industry entrepreneur, will sit on the board, and Mr Orme will be the centre's chief executive.

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